July 23, 2015
The/Studio: Introduce yourself. Tell our readers a little bit about who you are!
Lucas: My name is Lucas Mack and I’m the founder and CEO of 4th Avenue Media. Prior to starting my company in 2008, I was a broadcast TV reporter and worked in stations across the country. We are called 4th Avenue Media, because the first station I worked at was on 4th Avenue in Seattle and it also happened to be the place, I met my wife! We both worked in TV and then came back to the station that first hired us in 2008, so that’s where the story begins.
The/Studio: I like this story already! What does 4th Avenue Media do?
Lucas: We are a full-service creative marketing and communication firm that develops and leverages an entire network for companies to drive sales and engage employees. We believe only when passion and purpose combine with vision can inspired companies build deeper relationships with both customers and employees, which attracts the right growth. From Brand Development, Video Production, Graphic Design, Content Marketing, Internal Communications and Digital Marketing, we put the power of the media inside every business.
The/Studio: What have you learned since starting 4th Avenue Media?
Lucas: Life doesn’t always work out as planned and you can’t control the timeline. President Teddy Roosevelt said, “comparison is the thief of joy,” and he was right! I’ve had to learn to enjoy the journey, do my best and let the rest go. The outcome has been an incredibly powerful company, with amazing people who are on mission to see uninspired companies inspired and inspired companies build deeper relationships with customers and employees!
The/Studio: What about 4th Avenue Media are you most proud of?
Lucas: Great question! I’m proud of my team. We have a code of conduct called DSAT, which stands for Do Right. Say Right. Act Right. Think Right. We do this at all times for each other and our clients. As a result of DSAT, we have a culture built on trust, which I believe is the premise of all great relationships. My employees are amazing!
The/Studio: I love that! What are some of the greatest challenges you face with 4th Avenue Media?
Lucas: My greatest challenge is finding time to work on the business instead of working in the business. We are a firm of 10 and growing, so making sure I stay strategic and visionary is crucial for our growth.
The/Studio: Where do you see 4th Avenue Media in 10 years?
Lucas: I see our company with offices across the country that has kept the fire of DSAT burning so brightly that we teach classes to other companies on how to build amazing culture within your organization and in conjunction with that, I see us owning a 24 hour business news network that tells the inspiring stories of business leaders across the country who treat people like people.
The/Studio: What type of legacy do you want to leave?
Lucas: I think of this often. What I want people to remember by, is a man who loved people and who saw every individual as a mind and a heart that desired to be compelled and engaged. No titles, no labels, just people.
The/Studio: What is the story behind the custom product that you produced with The/Studio?
Lucas: It’s our company secret ; ) Just for us internally.
The/Studio: Aww, that’s not fair! I really want to know! How are you going to use this custom product?
Lucas: We keep the patch at our desks and talk about the meaning weekly as a team.
The/Studio: Do you have any promotions you would like to offer our community?
Lucas: If there is a business that is struggling clearly communicating their value and driving sales, then I’d like to help. Anyone who sees this, calls us and tells us the acronym of our code of conduct, we’ll give a 30 minute free consultation and a copy of my book, “Everyone Has a Plan Until They Get Punched in the Face”. http://www.amazon.com/Everyone-Plan-Until-They-Punched/dp/1936672693
Thank you Lucas Mack for sharing your story with us. You taught us all a very valuable lessons and that is to “Do Right. Say Right. Act Right. Think Right.”