Custom challenge coins make for a timeless gift and are a spectacular merch product for St. Patrick’s Day. Let’s learn how you can make some for your brand!
You might not know this, but we also offer custom coins! You can choose from dozens of customization options when you make your coins, including three different styles, commemorative coins, military coins, and challenge coins. Let’s learn more about that last type of custom coin, and why it’s a perfect merch item for your brand to stock on St. Patrick’s Day.
What are Challenge Coins?
Challenge coins are a traditional custom product. They are used to celebrate a variety of once-in-a-lifetime events, achievements, and successes. Really, a challenge coin can be made to commemorate or honor just about anything.
This tradition was started in the military, way back in World War I. The story goes that a lieutenant ordered bronze coins and bestowed them upon his unit to foster camaraderie and boost morale.
The “challenge” that the name refers to is an old military game. When at a bar among military personnel, a challenge coin check is done, and if you don’t have your challenge coin with you, you have to purchase drinks for everyone. If everyone has their challenge coins, the person that initiated the check will have to purchase drinks for everyone. Even though this tradition started with the military, challenge coins are now carried and used by civilians as well!
What’s Special About St. Patrick’s Day?
We know St. Patrick’s Day is months away, but hear us out. According to Statista, consumers were expected to spend $5.9 billion in 2022 on St. Patrick’s Day. In short, you can make a LOT of green on St. Patrick’s Day each year, and challenge coins are a great way to do so. Why? Read on…
Challenge Coins for St. Patrick’s Day
The perfect custom product for St. Patrick’s Day is a custom challenge coin. That’s because people usually spend the holiday celebrating at a bar, and custom challenge coins are intrinsically tied to bar culture like we mentioned earlier. Besides, challenge coins allow for high markups, and they give off a very sturdy, solid feel that you won’t find in stickers, patches, or other types of custom merch. Simply put, challenge coins always look and feel like a high-quality piece of merchandise, especially when you make them with The/Studio.
Pro Tip: Be sure to add custom packaging to get an even higher markup and make your challenge coins retail-ready. You can learn more about the packaging options we can integrate into your order on our website.
Up for the Challenge?
We challenge YOU to plan ahead and start ordering your custom St. Patrick’s Day challenge coins now. Why wait? Contact one of our Creative Specialists to learn more, or use our Create Tool to get started making your coins all on your own! Don’t back down from the challenge…