Our customer who operates an EMS / Rescue business came to us and explained that they needed an American Flag patch, but they wanted to do something different. They talked to one of our creative specialists and they explained that the American Flag patches were going on EMS uniforms, but they wanted to do something to energize the uniform instead of the standard, red, white and blue American flags.
Our Creative Specialists found out that this EMS company particularly focuses on markets in the Southern part of the United States and furthermore, that they generally serve more rural areas. Our Creative Specialists recommended that the customer retain the red and blue elements of the American Flag to maintain the integrity of the flag, and so that it would be easily recognized as an American flag. However, they suggested to put a green merrowed border around the flag instead of the typical golden yellow merrowed border that most American flag patches have. We chose a rich forest green as a nod to our customers background as being an EMS company that serves rural America.
Lastly our Creative Specialists recommended one last touch which was not to embroider the white stripes in the American Flag but instead to embroider the entire patch on top of a reflective material that would be custom manufactured by Patches by The/Studio. This added both a functional and added design element to this embroidered patch. It would compliment our customer’s EMS uniform because the silver reflective material matched elements in the customer’s uniform. Furthermore, we used the same reflective material used in safety vests and other safety apparel, which obviously would make the customer’s uniform more visible. Instead of putting white stars in the flag we used silver embroidery thread to match the reflective material.
Our graphic designer created a free mockup for the customer, and the customer was absolutely thrilled with the design. The final product was this beautiful American Flag patch that you see here.