The world of video games is vast and diverse, so custom products are an excellent way to appeal to gamers. Here are some of our favorites.
There is perhaps no industry more varied than the video game world. From shooters like Halo and Call of Duty to role-playing games like Skyrim and Grand Theft Auto to ubiquitous, genre-spawning titles like Minecraft and Fortnite, video games span the full gamut of imagination. Since the gaming world is so limitless, custom merchandise is a great way to appeal to gamers’ unique tastes. In this article, we’ll cover some of our favorite custom product ideas for gamers.
Why are Custom Products Perfect for Gamers?
At last count, there are over five million video games in existence. These span the range from racing games to puzzlers to action and adventure titles. Everything from historic efforts like Pac-Man, Galaga, and Donkey Kong all the way to modern titles like Elden Ring.
In short, that means that the video game market is incredibly diverse. Each one of those five million video games presents an opportunity for custom merchandise, but often only the most popular titles, like Call of Duty and Fortnite, are taken advantage of. There are thousands upon thousands of niche titles with die-hard fan bases that have little to no related merchandise.
Custom products are both great for gaming merch (you can sell this merch at gaming conventions) and for sale in ever-popular gaming e-commerce stores. Of course, crafting your own custom merch is a great way to promote yourself if you’re a gaming influencer, perhaps via giveaways to your followers and fans. Since we offer low MOQs (minimum order quantities), you can even craft custom gaming merch just for yourself, making a one-of-a-kind product that doesn’t exist anywhere else in the world!
Custom Product Ideas for Gamers
We offer several styles of patches at The/Studio, but any type of patch is great for gamers. Patches can be adhered to apparel, beanies, backpacks, and hats, and are easily sold at gaming conventions, or given out to followers (if you’re an influencer). They also sell well off the counter in brick-and-mortar locations, and are extremely cheap to make, so there is high markup potential if you can come up with an eye-catching design. If you want to make custom products for gamers, patches are a good place to start.
Custom Lapel Pins
Like patches, lapel pins can be placed almost anywhere, from backpacks to shirts to hats, and are easily sold at gaming conventions or in physical retail locations. They’re compact and lightweight, so they’re easy to ship and carry in-store. Also like patches, they make for excellent giveaway items, and can be paired with custom backer cards to get them retail-ready and add value!
Hats are a great gaming merch item. You can wear them to show your love of gaming, sell them at gaming conventions, or give them out (or sell them) to your followers if you’re a streamer or other influencer. Add custom hang tags to get them ready for retail!
Comfortable, warm socks are a must-have for any gamer. You can wear them while gaming, and then wear them around town! Socks are a superb product for gaming conventions, and offer high markup potential if you craft them with a unique design. Add backer cards to get them retail-ready and give yourself space to promote your brand’s voice.
Keychains are another compact, lightweight item that work great for gaming giveaways, on-counter merchandise, and promotional sales. You can choose from PVC rubber keychains, embroidered chains, and metal keychains, not to mention dozens upon dozens of customization options.
Personalized coins are extremely popular with the gaming community and especially retro gamers. They make the ultimate prize for gaming challenges and are also an item of choice for giveaways and promotions at conventions.
Like coins, custom medals make for meaningful awards after gaming competitions. With The/Studio, medals can be as unique as your imagination allows. You can make one or two-sided medals, choose from materials like die struck, soft enamel, and offset printing with epoxy layering, and use as many colors as you want.
Lanyards are cheap, lightweight, and easy to mass-produce, making them the perfect freebie! You can hand them out at conventions and competitors, or give them away to your streaming fans. Choose from polyester, nylon, dye sublimated, woven jacquard, or tube lanyards, not to mention tons of customization options!
Custom Backer Cards
Backer cards are helpful for small products, like pins, patches, and stickers, elevating your product’s appeal (and price), while also getting it ready for retail. Backer cards are a great spot to leave brand messaging, promote social media channels, or offer a discount or other promotion to entice your customer to come back for more!
Like pins and patches, stickers can be applied anywhere. The advantage of stickers is that they’re cheaper, lighter, and more compact, and you can stick them to a surface in seconds. Gamers love putting stickers on water bottles, laptops, modems, headsets, and their car bumpers, among other surfaces. Stickers are extremely popular in 2022, and like many of the other custom products on this list, they make a great commemorative item after a gaming competition, festival, or convention. Since they’re so small and affordable, they’re the perfect giveaway product.