Interview with Electrik Kidz
The/Studio: Introduce yourself. Tell our readers a little bit about who you are
Electrik Kidz: Electrik Kidz is an edgy and clever clothing brand located in Montreal which specializes in accessories for kids aged from 0 to 5 years old. It was born in 2010 after Ariane St-Pierre Cyr received many compliments regarding the triangular pieces of fabric tied around her baby boy’s neck in place of a bib. This piece added of a pacifier clip became the Baby Bandana known today as the flagship model of the brand and was the first step towards whole collections of crafty pieces of clothing for kids and their young-at-heart parents.
The/Studio: The bandanas are adorable! They are so unique! What does your clothing brand do?
Electrik Kidz: Besides the Baby Bandana, the most popular EK products are the Mister Tee (a t-shirt adorned with an interchangeable tie) and the Sleep Sack (a night gown with mitts and bottom tie) which Mermaid style won the first prize in the Baby + Child Best New Product category at the Summer 2013 New York Now Show. Since 2014, EK also offers day clothing such as Mc Hammer pants, vintage inspired crewnecks, plaid dresses and hipster hat.
Moreover, in addition to the desire to please a new generation of parents, our organization is concerned with the importance of passing on a sustainable environment to our children. For that reason, all EK products are made in Canada with organic cotton and/or ethical fabric and every piece is hand-silkscreened with eco-friendly water-based ink.
The/Studio: What about your clothing brand are you most proud of?
Electrik Kidz: From the beginning, we aimed at reaching international customers believing that our original products could please more than the Quebecers. After 5 years in business, we are quite proud to have points of sale all around the world including in the United States, Japan, Russia, Singapore and Saudi Arabia.
The/Studio: What are some of the greatest challenges you face with your clothing brand?
Electrik Kidz: Doing business in the fierce fashion industry is to constantly face the obligation of reinventing yourself in order to stand out from the competition. We must work hard to keep differentiating from other players in the child’s apparel industry.
The/Studio: Where do you see your clothing brand in 10 years?
Electrik Kidz: Our main goal is to become a key player in the kid’s clothing industry. We want our brand to be known by every parent and parent-to-be so that EK products become a classic in new generations’ childhood.
The/Studio: What is the story behind the custom product that you produced with The/Studio?
Electrik Kidz: The creation of our day wear collections has brought new needs in terms of branding. The idea of the patches came naturally to adorn our caps and jackets of the Spring-Summer 2015 collection. The circle patches showing the EK logo and the Endless Vacation theme of the season perfectly matched the “stay at the summer camp” atmosphere we wanted to recreate. (See our SS 2015 catalog at http://issuu.com/electrikkidz/docs/ss15_cat_ek_issu/3?e=8672766/9753463)
The/Studio: Do you have any promotions you would like to offer our community?
Electrik Kidz: Interesting promotions and sales are available regularly on our website www.electrikkidz.com.
The/Studio: Do you have any upcoming events that our community members can attend?
Electrik Kidz: Your Canadian members can come meet us at the Parents and Kids Fair that will be held in Montreal from April 9 to 12, 2015 or to the Toronto One of a Kind Show from March 25 to 29, 2015. We do not have anything planned in the U.S. at the moment though we remain available for any invitation to a show in L.A.!