The/Studio: Introduce yourself. Tell our readers a little bit about who you are!
Brian: I’m Brian Buschor. I am the Commissioner and CEO of Fantasy Sports Alliance.
The/Studio: It’s very nice to meet you Brian. What does Fantasy Sports Alliance do?
Brian: Fantasy Sports Alliance produces high-quality, affordable online entertainment, focused on dedicated fantasy sports players.
The/Studio: That is awesome! What have you learned since starting Fantasy Sports Alliance?
Brian: There just doesn’t seem to be enough hours in the day to run the business in its infancy and hold down a real job to make sure there is still steady income.
The/Studio: What about Fantasy Sports Alliance are you most proud of?
Brian: Just the fact that I finally made the step to turn my hobby/obsession into a business. I have been thinking about doing this for many years. There was never the “perfect” time to make it happen, it just needed to happen.
The/Studio: What are some of the greatest challenges you face with your business?
Brian: There were a lot of people telling me the end state I was looking for in my business wasn’t possible. Or, I wasn’t going to be able to compete against the bigger organizations who were already doing the same thing. I guess the biggest challenge would be trying to silence all the critics in my head so I can focus on that end state.
The/Studio: Where do you see your Fantasy Sports Alliance in 10 years?
Brian: As this is our first year as a membership based business, I am hoping to double in size every year. That means, in 10 years, I am hoping to have approximately 15,000 members. I am hoping to be able to provide personalized fantasy sports apparel and memorabilia that people are proud to show off to their friends and brag about where they got it.
The/Studio: What type of legacy do you want to leave?
Brian: I would love to be a fly on the wall around a water cooler at work and when two co-workers are talking about fantasy sports, one of them says, “Have you ever thought about playing with Fantasy Sports Alliance?” Just to have the kind or reputation that someone would want to share who we are would be ideal. Even better would be if that person responds, “I already play with them.”
The/Studio: What is the story behind the custom product that you produced with The/Studio?
Brian: Our goal is to have fantasy sports fans play against other fantasy players in close proximity to each other. This is going to allow us to have group functions in seasons to come. We broke the country into 12 regions and each region was given a name and a mascot. We wanted to capture each of those regions on a patch we could give as part of a member’s welcome packet.
The/Studio: That’s a great idea! How are you going to use the custom patches?
Brian: Each one of the patches already has the hook part of a Velcro pair. Members could sew the patch onto any garment or backpack they already own. However, the true use will be when our next generation of Fantasy Sport Alliance jerseys are made. The left sleeve of the new jerseys will feature the soft patch of the Velcro pair. Members can show off their region affiliation by placing their patch on their jersey.
The/Studio: Do you have any promotions you would like to offer our community?
Brian: Unfortunately, we pushed getting all of the membership giveaways created until right before the NFL season was about to begin. We have already closed the membership drive for the 2015 season. We are always looking for potential members for 2016. If anyone in the community is interested, they can easily reach us at www.fsa-fr.com.
The/Studio: Do you have any upcoming events that our community members can attend?
Brian: Our next major event is the 2015 Draft Selection, which will be held on 8 August 2015. This will be the date when our current members learn which draft position they will be selecting from on 29 August 2015. The Draft Selection will be released on YouTube following its conclusion.
We would like to sincerely thank The/Studio for the work on these patches. From digital concept, to a physical embroidered patch, has been an amazing process. To be able to actually hold something in our hands that was just a concept a few years ago is a great feeling as a business and business owner. We have created five of our 12 patches with The/Studio so far and we plan on staying with them through the growth of Fantasy Sports Alliance and the production of the seven other patches.
Thank you Brian for sharing your story with us. We wish you much success!