May 20, 2016
Recently the CEO of The/Studio and our videographer had the opportunity to meet Nannette Mickle, the Group Sales Representative from the San Francisco Ballet. It’s not everyday that we have the opportunity to meet our customers. The online shopping experience is quite impersonal, so to be able to put a face to a name, is a rather welcomed experience. Joseph Heller (the CEO) came out of the meeting buzzing with excitement. Nannette was so welcoming. Joseph explained that she had such a passion for ballet and learned so much about the art form, that he never knew before. This was a perfect example of custom products intersecting with art. This interview was conducted before their meeting.
The/Studio: What does your business do?
Nannette: San Francisco Ballet is the oldest ballet company in the US. Our Company performs at the War Memorial Opera House from November through May and tours internationally in the summer.
The/Studio: What have you learned since working for San Francisco Ballet?
Nannette: As the Group Sales Representative, I’ve had the opportunity to offer discounted tickets to many people who have never attended a ballet performance before. It’s very rewarding bringing the arts to a diverse population and seeing the ever evolving dance community innovate and create new works.
The/Studio: What about the San Francisco Ballet are you most proud of?
Nannette: San Francisco Ballet was the first ballet company to perform Nutcracker in the US. That yearly tradition of families and friends seeing Nutcracker came about through the talent and vision of our founders. I love the looks on the faces of children who are experiencing ballet for the first time.
The/Studio: What are some of the greatest challenges the San Francisco Ballet faces?
Nannette: It’s a challenge to balance presenting ballet as an art form to the world around us while also connecting with the everyday lives of our patrons in society. Classical ballet is comforting to some audience members, but others may desire something that’s inspiring or more relevant to them. With our changing audience demographic, it’s important that we respond in some ways to our ever evolving society.
The/Studio: Where do you see the San Francisco Ballet in 10 years?
Nannette: I see the classics such as Swan Lake or Sleeping Beauty still being performed, but also a nurturing of new work from contemporary dance makers such as William Forsythe, Wayne McGregor, Justin Peck, and Liam Scarlett.
The/Studio: What type of legacy do you want to personally leave?
Nannette: I can hope that for every ticket I sell to a group leader, new eyes will see the beauty and athleticism of ballet and their appreciation grows as they attend more performances.
The/Studio: What is the story behind the custom product that you produced with The/Studio?
Nannette: I wanted to create a one-of-a-kind give-away at a Girl Scout event in May and hoped that The/Studio could help me realize this project.
The/Studio: How are you going to use this custom product?
Nannette: The/Studio created custom hang tags with the San Francisco Ballet logo on them. We’ll have a small silver dancer charm attached to each one and hand them out to attendees at the event.
The/Studio: Do you have any promotions you would like to offer our community?
Nannette: Groups of 10 or more can save up to 30% off tickets to ballet performances. I would love to offer a discount to anybody interested in the arts or who want to develop a further appreciation for ballet.
The/Studio: Do you have any upcoming events that our community members can attend?
Nannette: Yes! Please feel free to contact me or any of our representatives if you’d like to attend an upcoming performance. The San Francisco Ballet School, America’s oldest professional ballet school, trains and educates dancers and builds on their strengths for successful careers in dance.
The/Studio: Is there anything our community members can do to help?
Nannette: We are a non-profit organization. It’s our loyal patrons that help keep this beautiful and vibrant art form alive. Without those ticket sales and generous donations, I would hate to think what would happen to the future of ballet. Please support the arts and be a part of our community.