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Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

Legacy Creative Industries

Our Customer of the Week, Steve Weatherbie

The/Studio: Introduce yourself. Tell our readers a little bit about who you are!

Steve: My name is Steve Weatherbie aka “Crossworm” and I am a certified audio engineer professional illustrator / designer, and recording artist originally from Windsor, Ontario Canada. I own and operate a recording artist services company in Grand Rapids, MI called Legacy Creative Industries. I also co-operate a consultation company called TheMusicBiz.


The/Studio: Wow! You have many talents! What does your business do?

Steve: These companies offer various services to independent recording artists and touring musicians. Mostly Production and touring consultation. From Mixing, mastering, and producing, to album artwork and merchandise design.



The/Studio: What have you learned since starting your business?

Steve: I have learned to develop my own ethic, and style of doing things. I call it Dirtcore, which pays homage to the underground DIY work ethic. I have learned that it is not necessary to sacrifice your integrity, creative control, and freedom of expression. My goal in each of my endeavors is to give independent artists access to a higher level of quality control and production while maintaining their rights and freedoms.
What about your organization or business are you most proud of?

Steve: I am most proud of the creation of Dirtcore Music, a private club of like-minded Music Industry personnel. Some of my recent achievements which include outsourced designing for companies like Live Nation / House of Blues, and No Bad Ideas. Our members have done many great things as independents without the help of major corporations or labels.

The/Studio: What are some of the greatest challenges you face with your business?

Steve: I find that the biggest challenge in business is sacrificing what we feel our services are worth. It’s not always financially advisable, but for the sake of giving access to indie artists. As a small company, the best way for us to stay flexible is to keep our rates flexible and as competitive as possible.

The/Studio: Where do you see your business in 10 years?

Steve: Things change, but in 10 years I guarantee we’ll be happy and making others happy. To guarantee anything else would be foolish.

The/Studio: Happiness is a great guarantee. What type of legacy do you want to leave?

Steve: …a Creative Legacy 😉

The/Studio: What is the story behind the custom product that you produced with The/Studio?

Steve: The emblem we had produced with The/Studio is called the Dirty Roger. It is a logo that represents the Dirtcore ethic, freedom of expression and creative independence. Many of my family members including my father were in motorcycle clubs in the 70’s and 80’s so that culture is something I grew up around. It is the reason I designed the Dirty Roger to resemble a 1 piece club patch. It’s an homage to my heritage.

The/Studio: That’s awesome! Biker patches are some of our favorite patches to create. How are you going to use this custom product?

Steve: I had these patches made to commemorate 10 years of camaraderie, and accolades achieved independently. Our members will be given these. Mine is affixed to a brand new denim vest I bought specifically for this patch. I wear it with pride and it reminds me that I am on the right path.


The/Studio: Do you have any promotions you would like to offer our community?

Steve: We can design just about anything from Company logos to intricate artwork illustration. We’ll offer a 10% discount to anyone who mentions this article. If you are a Motorcycle Club I’ll offer a 20% discount with a mention of this article. I would love to be a part of putting more high quality patches on people backs. I have a fascination with the style and want to help clubs get some better designs to fly.





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