There use to be a time where you could get just about anything you wanted, but within limitations. For example, Henry Ford once said, “Any customer can have a car painted any color that he wants so long as it is black.”
Apple shares the same philosophy as Ford to a degree. They would force people to live within the world of what they produced. Let’s take the Ipad. About the only variation you could ask for was either 16GB or 32GB. Silver or black casing. The rest was what it was…
Our industry has never been in this “one size fits all” arena. We are 100% custom manufacturing every day. Sure, there are some limitations to what we can do, but at the end of the day The/Studio is a 100% custom manufacturing company.
Think about that a minute. 1500-2000 orders each month and no two alike. 1500 – 2000 100% custom manufactured orders completed in as little as 3-5 days.
Putting this in perspective makes one realize just how magnificent of a task it is week after week, month after month, year after year. When is the last time Ford, Apple, or any other global major provider of products could say they manufactured from scratch (from design to finished product) this many 100% custom products?
Do not think it is that much of a magnificent feat. The next time you go to McDonalds ask for an apple pie, but hold the crust. See what kind of a response you get. Ask us for a 5″, cut to shape patch with your face on it and see the response.
We are in a very unique industry and in a fraternity of limited industries where this is accomplished at the numbers we produce monthly.
How about that apple pie now? But please, hold the crust…. 🙂