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My Favorite Company Story by Joseph Heller

I think every business owner has their collection of favorite stories that they like to tell about their company. One of my favorite stories is when one of my Chinese friends once came to my office and spent hours looking at our different patches. She was amazed that each patch had a story. She would pick up a patch, and ask me to tell her the story about the patch. For some of the patches I didn’t know the story, for other patches I could guess what the story was, and for some patches I was even involved in the order, so I knew exactly what it was about.

After we were done looking at patches she said “these patches represent true freedom.” She wasn’t talking about political freedom. She was talking about the fact that each patch represented such diverse interests in the US. It really struck her and me that freedom was not more than just a word or a political term, but it meant the ability to participate in social society in any way that you wanted to.

Another one of my friends who visited our office made the comment that you can learn about American history by just looking at our patches. Customers create in memory patches for famous stars that have passed away, US soldiers create patches indicating conflicts they are involved in, and political groups make patches to support their causes. You can literally see what is happening in the US and the world during a specific time, by looking at our patches.

Although I have been involved in this business for over 8 years, I still often like to take the time to look at our patches. Here are some image that I shot recently:

UH-1 Gunships Vietnam – I have no idea what this patch is about, but I’m assuming it has something to do with a veterans group from the Vietnam war.

UH-1 Ginships Vietnam patch

Tupac: He’s Out There We Will Find Him – This is an interesting patch. Its obviously an image of Tupac and a reference to the urban legend that Tupac is still alive. The back of the patch has velcro, which means its most likely for a military unit or an airsoft group. The general public doesn’t know this, but a lot of times units of soldiers will create patches for people only within their military unit to commemorate their time together. Often times the patches are whimsical in nature like this patch.

Tupac Patch

Pinoy Prodigies – This patch has both the American and Filipino Flag. I’m not sure what the patch is for, but its definitely a Filipino American social organization. A patch that surely shows the diversity of America.

Pinoy Prodigies patch

Death Guild Thunderdome – I also don’t know what this patch is about. However, judging from the imagery, I’d say its either for a biker group, airsoft or military.

Death Guild Thunderdome patch

Family ATA Martial Arts – This is obviously a martial arts patch. Martial arts patches are one of our largest product categories. Generally martial art studios give a patch to each new student and the students put the patches on their gi or gym bag.

Family ATA Martial Arts

Stryker Security – This patch is for a security company. Security companies are also a very popular category for us. I love how the sword protrudes from the body of the patch.

Stryker Security Patch

Foshag – I won’t even guess what this patch could be for. However, the shape of the patch caught my attention as being very unique.

Foshag patch

Low and Slow – This is a really cool patch. It is cut out in the shape of an actual car, and the grill of the patch is made with metallic thread to give in the look of a real car grill. I’m guessing that this patch is for a low rider club.

Low and Slow patch


Dallas United – This is a basic soccer shield patch.

Dallas United Patch

Santa Clara Sporting – This is another soccer shield patch. Its interesting to see that everything from the shape is unique and custom for each soccer patch.

Santa Clara Sporting patch


American Jiu Jitsu Karate Association – Another martial arts patch. The Japanese writing on the patch is absolutely gorgeous and really makes the patch unique.

American Jiu Jitsu Karate Association patch


Maimondes Academy – This patch is for a Jewish Hebrew School that frequently orders from us. Since we are in the high Jewish holidays and Rosh Hashanah has just passed, this is a fitting patch. Happy New Year everyone!!

Maimondes Academy patch

Football Patch – For us Americans this is the real football. This patch is most likely for a high school football team.

Football Patch

Reverse American Flag Patch – When we first started this business we were concerned that our customers were producing their patch backwards. Actually the reversed or backwards patch design is an official mandate from the US Armed Forces.

Reverse American Flag Patch

Following is a quote from the Department of Defense website…
“Thank you for your inquiry about the proper placement of the American flag on the uniform of the U.S. Armed Forces.

Army Regulation 670-1, “Wear and Appearance of Army Uniforms and Insignia,” updated most recently September 5, 2003, addresses explicitly the proper and lawful placement of the U.S. flag patch on the Army uniform.

The regulation states that when authorized for application to the proper uniform the American flag patch is to be worn, right or left shoulder, so that “the star field faces forward, or to the flag’s own right. When worn in this manner, the flag is facing to the observer’s right, and gives the effect of the flag flying in the breeze as the wearer moves forward. The appropriate replica for the right shoulder sleeve is identified as the ‘reverse side flag’.”

We appreciate and share your concern for the respectful display of our American flag on the uniform of the U.S. Armed Forces.”

For more information on Army Regulation 670-1 please visit the following website,

Police Explorer – This patch is obviously for a youth explorer police program. Youth explorer programs allow students that aspire to be police officers, the opportunity to volunteer in a police department after school or on weekends.

Police Explorer Patch

GSD Patch – I have absolutely no idea what this patch could be for. However, I liked it because of the unique blend of the rust brown color, mixed with the gold metallic thread.

GSD Patch


Eagle One – This is another security guard patch. Its a great example of the fact that patches with just white and black thread sometimes make the greatest patches.

Eagle One patch

Everyday our company takes at least 100 new custom patch orders, and the orders are literally as diverse as America. Often times marketing people get flustered when they ask me what our target market is, and I reply “everyone”. But its true. Everyone from fashion brands, to businesses, military, police, martial arts clubs, and everything in between likes to order our patches.




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