Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

4 Innovative Product Line Extension Examples

October 31, 2019

Expanding or diversifying your brand’s product offerings is a big decision and one that may involve lots of moving parts,…

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How Can Apparel and Accessories Supply Chain Costs Be Reduced?

October 29, 2019

Outsourcing is no longer reserved for major manufacturers that contract for millions of pieces a year. Today, 84% of companies…

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Say it With a Patch: SFPD Wears Pink For Breast Cancer Awareness Match

October 15, 2019

This is the first in a new series of posts highlighting creative uses of patches to send a distinct message….

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Fashion Houses Don’t Make Money From Clothing : Neither Should You

October 11, 2019

Even the biggest fashion brands don’t make money from clothing. Surprised? You shouldn’t be. The reality is that all the…

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The New Accessory Everyday Challenge

October 10, 2019

Over the years, we’ve talked to more fashion brands than probably most market research agencies. Makes sense, as brands are…

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The New China Strategy

October 9, 2019

“Getting out of China” seems to be all the rave these days. Costs have been rising every year and the…

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