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Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

Uses of Branded Socks

July 16, 2020

Uses of Branded Socks

Vibrant color. Catchy patterns. Beautiful fabric.

These words are often used to describe the ideal pair of socks and you can’t deny that they do a lot more than keep your toes comfortably warm.

Sure, you can go basic with any random pair to make a subtle statement here and there, but branded socks deserve much more attention.

The perfect way to catch an eye, make a bold statement, and leave a more lasting impression is to have something that captures the brand identity. That’s what a branded sock does.

They are now so popular, and rightly so. They are versatile, affordable, and since it’s practical to have, it has become one of the most powerful marketing products among the other promotional items available out there.

Some of the things you can do for your branded socks would be:

To Market Your brand

If you’re searching for a fashionable, fun piece to make a brand statement, branded socks are the way to go. What used to be a highly undervalued and under marketed item is now used to get impressions after impressions.

With custom socks, you can create brand awareness and promote your company. How?

Let’s say your company is into all things sports. You can endorse a sports team. This way, you can imprint the team’s colors, logo, and your company’s logo on the socks. During a game, your logo will be on display, hence improving your company’s visibility. 

Another way to go about this is to sponsor an event. You can ask the organizers and the partners to put on your branded socks.

Also, if your company deals with corporate clients, you can nurture that relationship by giving them a custom sock as a corporate gift.

Out of courtesy, your clients may put on the socks at big vents. So expect to get massive coverage and visibility, especially if they are high-profile clients.

To Support a Cause 

Most companies use customized books, pens, or cups to support a cause. How about trying something unique – something that makes you stand out?

Giving custom socks to these non-profit organizations creates a positive brand impression. You can also customize the socks to suit a particular cause, like a symbol for a cancer awareness program. And yes, you can add your brand name and logo on the socks. But make sure they suit the design for the cause.

To Appreciate Your Employees

Hardworking employees deserve to be appreciated. Presenting your team with branded socks will not only motivate them, but it will also foster loyalty. Your staff will likely display their new custom socks to show they appreciate the gesture and love.

Do you want to customize your socks? Let’s start creating those custom branded socks that are perfectly suited for the uses mentioned above.

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