Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

When to choose a woven label patch instead of an embroidered patch

July 18, 2014

Embroidered patches are absolutely beautiful. In the industry of fashion and promotional products there are numerous methods of printing, there is woven labels, appliques and even rhinestones.  However, nothing quite captures a logo like embroidery.  Embroidery is a true intersection of ancient art and modern art.

Although embroidery is beautiful, it does have its limitation.  The primary limitation of embroidery is that the smaller the embroidered area or patch, the more difficult it is to show details.  In some cases its absolutely impossible to show details.  This customer had a #1 New York Times Bestselling book and they wanted their staff involved in the book “You Staying Young” to wear an embroidered patch.

However based on the small lettering in the patch, primarily the text “From the authors of the #1 New York Times bestsellers You: The Owner’s Manual and YOU: On a Diet” we knew immediately that unless the patch was made at 6 inches or larger there would be no way that this text would show up.  Of course its impossible for someone to wear a 6 inch patch on a shoulder so the customer had no choice but to choose this 3 inch size that you see pictured here.

Our solution was to provide the customer with this 3 inch woven label patch.  Its just like a normal patch.  It has a merrowed border, and iron on backing, but the only difference is that we used a woven label method instead of embroidery.  The price is almost exactly the same as the price of an embroidered patch, and it allows the customer to wear a patch that has detail that could not be picked up on an embroidered patch.

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