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Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

Why You Should Invest in Custom Socks

The sock market is booming – research has our backs on that one. With a growing demand for luxury socks in particular and the global market predicted to hit $11.6 billion by 2023, it’s clear this evergreen wardrobe staple is a promising product for new and established fashion brands alike.

Of course, the socks market is a competitive one. But not to fear: On-demand manufacturing (ODM) with The/Studio offers brands of all shapes and sizes access to greater control over inventory, lower upfront costs, and the ability to respond more nimbly to market demands. With ODM, you can capitalize on custom socks’ promises with the agility you need to remain competitive.

So what’s so promising about custom socks, and how can they boost your brand? Let us count the ways:

Socks let your brand stand out – and zoom in.

Today’s fragmented markets demand a personalized shopping experience. Consumers want well-curated merchandise catered specifically to who they are, not an unfocused bombardment of one-size-fits-all products. From logos to novelty designs, custom socks are perfect for making unique products that will touch niche markets and speak specifically to your audience’s’ values, tastes, styles, and identities.

Custom socks are easy to market using social media because they can illustrate a lifestyle.

Custom socks are marketing gold.

Social media is king when it comes to building brand awareness, but you want to be able to reach audiences with authentic messaging that feels more story-driven and less like a sales pitch. Nothing fits as naturally into a streetwear photo on Instagram than an eye-catching pair of socks… and ones flashing your well-curated brand logo basically sell themselves.

Custom socks help you build brand awareness (and loyalty) seamlessly and stylishly.

On-demand manufacturing makes production simple.

Socks aren’t rocket science, but they do require expertise to set your brand apart. You’ll want access to affordable, quality production (and product) in order to stake your claim in this competitive market.

With on-demand manufacturing, you have access to lower upfront costs, faster turnaround time, easier sourcing, and even free prototype design with The/Studio’s expert design team. We’ll help marry your killer idea with the material challenges of sock manufacturing so your product looks exactly how you want it to.

Inventory management is easy because sizing is easy.

Unlike other garments, socks come in relatively few sizes and cuts, which means easier decision-making when it comes time to make an order. Then, once you’ve stocked up, straightforward sizing means you won’t have a hard time moving product off the shelves.

ODM makes ordering and inventory control even simpler by letting you order smaller batches at proportional costs, meaning you’re better able to sell your stock – and prevent overstock, mark-downs, and brand dilution.

Socks aren’t going anywhere.

Socks are a wardrobe must-have if there ever was one, and demand for them isn’t dropping any time soon. If their marketing potential and accessible manufacturing aren’t enough, the fact is that socks are a safe investment practically guaranteed to turn profits.

Ready to kickstart – or revive – your brand with custom socks? Check out our options today.




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