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Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

Why Custom Woven Labels are a Must for Your Fashion Brand


Custom woven labels add flair and character to just about any brand merchandise and apparel. Don’t miss out!

Your clothing outfitter might sell trendy, high-quality apparel, but if there’s nothing eye-catching that says “Hey! This is YOUR Brand,” then it’s easy for customers to lump your apparel in with all the rest of the pack. When you pop a custom woven label onto that piece of apparel, however, that item will now have a one-of-a-kind, memorable appeal for anyone who comes across it. Let’s learn more about custom labels.

custom woven label on a jacket

Why Every Fashion Brand Needs Custom Woven Labels 

Personalized woven labels are the final touch for any piece of apparel. A label reminds the buyer where they purchased their apparel (so they can come back for more!), but it also makes your apparel retail-ready and makes your brand look legitimate, setting it apart from the pack.

When you adhere the best woven labels to the outside of your apparel (coupled with an engaging label design), your apparel becomes a walking billboard!

 Not only are woven labels the perfect place to put your brand’s logo. They also provide trademark protection and give you a place to tell your customer exactly what to do to take care of their garment (washing and drying instructions, storage, etc.). If you want to get cheeky, your custom woven labels also offer you the ability to hide secret or clever messaging. For example, the clothing company Missguided’s wash label ends with “…or give this to your mum, she’ll wash it.”

What Options are Available for Custom Woven Labels?

When you make your own woven labels at The/Studio, we offer tons of custom options to make your labels unique. You’ll choose everything from the label size to the material, structure, cut, colors, and messaging. Here’s what the process looks like:  

Choose Label Size

  • 0.5 inches
  • 1 inch
  • 1.5 inches 
  • 2 inches 
  • 2.5 inches 
  • 3 inches 
  • 3.5 inches 
  • 4 inches 
  • 4.5 inches 
  • 5 inches 
  • 5.5 inches 
  • 6 inches 

Choose Label Material

  • Damask
  • Taffeta
  • Satin

Choose Label Structure

  • Straight cut 
  • Center fold 
  • Loop fold 
  • End fold 
  • Center & end fold 
  • Manhattan fold 
  • Custom die-cut 
  • One side fold 
  • Round cut 
  • Miter fold 
  • Roll form 

Choose Label Upgrades 

  • 50 denier thread (our most delicate option) 
  • Metallic thread 
  • Neon thread 
  • Reflective thread 
  • Fabric sizing  

Choose the Number of Colors in Your Label Design 

  • 1 to 7 colors in your design 
  • 8 to 12 colors in your design 

Note: Not all customization options are compatible with one another. Please contact your Creative Specialist for more guidance. 

Now that you have an idea of how to make your own woven labels, it’ll be a cinch to get those labels whipped up. Like we mentioned above, there’s simply no reason not to adorn your apparel with woven labels. 

High-quality woven labels boost your brand recognition, style, and awareness, and can even be used to drop a funny joke or on-brand statement, like Missguided’s quip about your mom washing your clothes.

Create Your Custom Labels Today!




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