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Why is Custom So Popular?

Custom merch is all the rage right now, but it’s never been easier to design & order your own custom merch. Let’s learn more!

Why is everyone obsessed with custom? From t-shirts to hats to stickers, custom merch is seriously popular in 2022 and 2023, and has been for several years now. 

We think it’s obvious why anyone would prefer to wear custom products over mainstream brand ones. Custom merch is literally one-of-a-kind and unique. You can design custom merch any way you want to, and wearing it allows you to have something that no one else in the world has. 

custom made products

When Did Custom Start Trending?

We think the trend of custom really took off when celebrities started creating limited-edition items. Around 2014 or so, pop-up shops—temporary stores that go from location to location for a short time—were becoming extremely popular. Celebrities like Gwen Stefani and Eminem had pop-up stores that did extremely well. They would have a small amount of inventory and once it sold out, well, it sold out. Basically, these were custom-made pieces just for them and their fans 

Making something “limited-edition” is great marketing because it creates a sense of urgency, which is very compelling. People know they won’t have the opportunity to purchase the item EVER again, so they snap it up while it lasts.

These limited-edition items were essentially the original custom merch. When you combine that sense of urgency with a sense of individualism—the item is one-of-a-kind—then you have a surefire purchase. 

Custom products are so popular that we’ve actually created some custom items for many well-known celebrities. Unfortunately, we have to keep their names as our little secret : ) Just know that celebrities LOVE their custom products. Why shouldn’t you, too?

So How Can You Jump on the Custom Train? 

Well, it’s easy! You can order the following products entirely custom-made with the help of The/Studio:

  • Hats 
  • Beanies 
  • Patches 
  • Pins 
  • Stickers 
  • Socks 
  • Keychains 
  • Lanyards 
  • Coins 
  • Money Clips 
  • Hang Tags 
  • Woven Labels 
  • Cufflinks 
  • Tie bars 

But you don’t just get to slap your design on a template. You can customize every aspect of the product, from the materials to the size to the special options and add-ons. When you create with The/Studio, you’re truly getting access to your own digital design studio, with all the professional know-how and expertise we’ve gained in 10+ years of custom merch manufacturing. 

Contact one of our Creative Specialists today to learn more about the design process, or to have them create a design for you based on your ideas. These talented in-house designers know all the ins and outs of the custom merch world, so they can give you advice on just about everything, from the design and ordering process to the prototyping and production.

If you’re looking to dive in and get started, you can also create your very own custom products by yourself, using our hands-on “Create Tool” (linked below). Either way, you’ll soon see for yourself why custom is so popular!

Design Your Own Custom Merch Now

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