23 Jun 2025

Disney x THE/STUDIO

1. About the Client

Disney Streaming is the digital media division of The Walt Disney Company, responsible for managing and expanding its global streaming services, including Disney+, Hulu, and ESPN+. With a vast subscriber base and global reach, Disney Streaming plays a central role in shaping the company’s direct-to-consumer strategy. In 2023–2024, the division led a major initiative to consolidate Disney+ and Hulu into a unified platform, marking a key milestone in the evolution of Disney’s streaming ecosystem.

2. Client Needs

As part of this large-scale transformation, Disney Streaming approached our studio with the need to create a set of commemorative coins that would:

1. Celebrate platform unification — Highlighting the successful integration of Disney+ and Hulu into one seamless experience.
2. Strengthen internal culture — Providing tangible recognition for employees across teams who contributed to the transition.
3. Reinforce messaging — Supporting internal campaigns around availability, readiness, and brand synergy.
4. Deliver premium branded tokens — Producing collectible-quality coins that reflect Disney’s world-class brand identity and attention to detail.

The client envisioned these coins being shared during leadership events, company milestones, team all-hands, and onboarding initiatives—both as symbolic rewards and internal brand artifacts.

3. Our Solution

THE/STUDIO designed and manufactured a series of premium metal coins, each one rooted in storytelling, symbolism, and brand alignment:

• Unified Platform Coin (Disney Streaming + Hulu):
• A two-sided design celebrating the combined strength of the Disney Streaming ecosystem. One side features Hulu, the other features Disney Streaming—both framed by the phrase “Unified Platform” and topped with the BRIM label, representing internal branding.
• Availability Coins (Red & Green):
• A bold red version stating “NOT AVAILABLE – Make Yourself Better” and a green version reading “AVAILABLE – Always Ready!” These playful, motivational coins supported cultural messaging within the company around team engagement, reliability, and attitude. The coins feature the Disney logo at the center, anchoring the message in brand trust.
• Disney+ Coin with Mickey
• Gloves: A standout coin featuring the Disney+ logo, stylized Mickey gloves, and a classic Disney arc. This piece leaned into legacy iconography while celebrating the future of streaming. It served as a unique recognition token for Disney+ team members involved in the platform migration.

Each coin was made with custom finishes, engraved detailing, and selective color fills to align with the branding of its respective division while remaining part of a cohesive collection.

4. Final Outcome

The commemorative coin series was received with enthusiasm across the organization. From executive summits to onboarding kits, the coins became part of Disney Streaming’s internal storytelling—used to mark achievements, align teams, and build cultural unity during a high-stakes period of transformation.

These coins offered more than aesthetic value—they represented a shared commitment to innovation, excellence, and collaboration within one of the most recognized media companies in the world.