Blog

Articles on designing your own custom merch, growing your brand, and managing manufacturing as a small business.

5 Key Advantages of Brand Extension into Pins and Patches

November 19, 2019

Brand extension — expanding your product line into new categories — can be an explosive strategy. Think of Apple when…

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Design Decisions that Affect Your Pin Manufacturing Cost

November 14, 2019

When you request an order of 300 custom lapel pins from a manufacturer, you could receive a subtotal anywhere between…

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Supply Chain Outsourcing: Apparel Brand Strategies for Small Runs of Accessories

November 12, 2019

Fashion is unpredictable. Things we thought we’d never see again — like scrunchies or fanny packs — come back in…

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How Apparel Brands Can Easily Do a Brand Extension into Accessories

November 7, 2019

For any apparel brand, an extension into the accessories category is the next logical step. You already sell clothing items,…

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How Apparel Brands Manage Contract Manufacturing into Custom Accessories

November 5, 2019

Accessories are a great opportunity for small businesses, large brands, and even individual resellers that want to reach a new…

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4 Innovative Product Line Extension Examples

October 31, 2019

Expanding or diversifying your brand’s product offerings is a big decision and one that may involve lots of moving parts,…

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