23 Jun 2025

Microsoft x THE/STUDIO

1. Building identity through custom enamel pins and embroidered patches

As one of the world’s most recognized technology companies, Microsoft doesn’t just build software—it builds global teams, passionate communities, and a strong internal culture. From engineering groups to intern cohorts, Microsoft relies on thoughtful design to bring people together and showcase pride in the products they work on.

To support this, Microsoft partnered with THE/STUDIO to produce a series of custom soft enamel pins and embroidered patches that celebrate team identity, product pride, and shared moments across the company.

2. From browser teams to intern programs

The collection includes a mix of polished enamel pieces and detailed embroidery, each one created for a specific internal use case or event.

Custom enamel pins

• Microsoft Edge pin: A premium soft enamel pin in the shape of the Edge browser logo, finished with a gold border and vivid blue-to-green gradients. Used by team members as a wearable brand symbol and distributed at product events and developer meetups.
• Ghostbusters x Microsoft pin: A playful crossover pin featuring the Ghostbusters mascot breaking through the Microsoft four-color logo. Produced for a themed event or seasonal activation, this piece blends internal identity with pop culture—perfect for limited-edition drops or hackathons.

Intern recognition patches

• Microsoft Intern 2023 patch: A clean, rectangular embroidered patch created to celebrate the company’s intern program. The design features Microsoft’s brand colors stitched into the year “2023” and bold black typography for the intern hashtag. Used in welcome kits, backpacks, or as part of post-program gifts.

3. Why Microsoft chose THE/STUDIO

For Microsoft, quality and attention to detail were essential—every product had to reflect the company’s standards and culture. THE/STUDIO was selected for its ability to offer:

• Custom-shaped soft enamel pins with high color accuracy and durable finishes
• Embroidered patches with tight stitching, crisp text, and on-brand color matching
• Quick production cycles suitable for time-sensitive intern programs and product releases
• A seamless workflow with digital previews, approvals, and logistics managed end-to-end

4. Impact: making internal moments memorable

Whether it was a browser engineer wearing the Edge pin, a Ghostbusters fan joining a themed hackathon, or an intern proudly attaching a patch to their laptop case—every piece served a purpose. These custom items helped Microsoft:

• Strengthen internal community
• Celebrate product ownership and team identity
• Create tangible, memorable experiences at scale

5. A trusted partner for creative merch

As Microsoft continues to innovate across software, hardware, and AI, THE/STUDIO remains a go-to partner for branded products that reflect the same level of care and precision as the work being celebrated.

From interns to icons, we helped make Microsoft’s culture wearable.