23 Jun 2025

PepsiCo x THE/STUDIO

1. A brand family powered by personality

PepsiCo is home to some of the most iconic and expressive consumer brands in the world—from the bold energy of Mountain Dew to the laid-back cool of Chester Cheetah. For a company with such a diverse brand portfolio, every product touchpoint needs to reinforce personality, build culture, and invite connection.

That’s why PepsiCo partnered with THE/STUDIO: to transform logos, mascots, and brand moments into high-quality, tangible products—built with precision, and designed for engagement.

2. Bringing iconic brands into physical form

Through a long-term partnership, THE/STUDIO helped PepsiCo translate its most recognizable assets into physical items that resonate with both fans and teams.

High-impact enamel pins

• Pepsi logo lapel pins: Featuring the classic red, white, and blue wave design with premium raised enamel and a secure metal clasp, these pins were produced for internal recognition, branded apparel, and promotional kits.
• Mountain Dew logo pins: Die-cut in the shape of the logo, these colorful, high-energy pins matched the brand’s personality—ideal for influencer drops, event giveaways, and lifestyle campaigns.
• Custom mascot pins:
  • Chester Cheetah in full detail, sunglasses and all, brought Cheetos’ irreverent brand voice to life.
  • Cap’n Crunch in vibrant enamel, perfect for nostalgic fans and team celebrations around this legacy brand.

Each pin was crafted for a specific story—whether reinforcing internal culture, building hype around a new campaign, or creating collectible merchandise for consumers.

3. Why PepsiCo chose THE/STUDIO

What PepsiCo needed was a partner who could scale with their brand complexity—one that understood the nuances of creative merchandising while delivering production at the highest standard.

THE/STUDIO provided:

• Full-service design support and photorealistic mockups
• Durable and detailed enamel finishes suitable for collector-grade merch
• Fast-turn production cycles to meet campaign and event timelines
• Seamless coordination across multiple brand teams and regional stakeholders

4. Beyond branding: building emotional connection

From internal swag that builds team pride to limited-edition drops that fans line up for, each piece produced by THE/STUDIO helped deepen the connection between PepsiCo’s brands and the people who love them.

These weren’t just pins. They were conversation starters, loyalty drivers, and brand artifacts that extended the PepsiCo experience well beyond the shelf.

As PepsiCo continues to evolve with new product innovations and bold campaigns, THE/STUDIO remains a trusted partner in shaping how those moments live in the real world—through collectible, wearable, high-impact merchandise that captures attention and fuels connection.