23 Jun 2025

Toyota x THE/STUDIO

1. Building more than just products

Toyota is known worldwide for its engineering precision and high standards—and when it came to custom branded materials, the company needed a partner that could match that level of detail. Over several years, THE/STUDIO has supported Toyota across a wide range of projects, from embroidered patches to recognition coins, each tailored to specific teams, events, and initiatives.

What started as a simple sourcing relationship has become a long-term creative partnership built on trust, consistency, and shared commitment to quality.

2. Meeting needs across teams and functions

From internal manufacturing teams to global motorsport programs, Toyota’s departments each needed their own branded solutions. THE/STUDIO helped create a diverse portfolio of products to match:

Factory and recognition coins

• “We form the future” coins for Toyota’s Production Engineering team, used to celebrate project milestones and team accomplishments
• TMMK Camry coins marking vehicle production at the Kentucky facility
• Custom designs like the Turbo Surf and RMX Performance coins, built for internal innovation groups
• Bold, themed coins like the gold-plated “Badass Overlander” made for off-road and truck campaigns

Each coin was carefully designed to reflect Toyota’s identity while serving as a lasting token of appreciation or achievement.

Uniform and motorsport patches

• Red embroidered Toyota logo patches for team apparel
• Official Gazoo Racing and GR Cup North America patches used at motorsport events
• Customized factory and division-specific patches, ready for jackets, hats, and more

These patches helped Toyota build team pride and unify branding across both corporate and enthusiast communities.

3. Why Toyota continues to choose THE/STUDIO

Toyota’s expectations are high—for quality, speed, and precision. THE/STUDIO delivers on all three by offering:

• Fast turnaround and full production visibility
• Detailed mockups and high-resolution samples before every run
• Multiple production methods including embroidery, PVC, and die-struck metal
• A single, reliable vendor that can serve multiple departments at once

This made THE/STUDIO not just a manufacturer, but a trusted extension of Toyota’s operations.

4. Supporting Toyota’s brand from factory floor to racing team

Whether it’s a commemorative coin for a plant manager, a patch for a GR racing jacket, or a morale-boosting token for engineering teams, THE/STUDIO has helped Toyota bring their brand to life—through every detail.

Each item we’ve created is a small piece of a much larger story: one of innovation, discipline, and pride.

As Toyota continues to evolve in the automotive and mobility space, THE/STUDIO remains ready to support with the same care and flexibility that built this partnership in the first place.