Top 10 Insights into the Custom Hat Creation Process
The hat is one of the most popular forms of custom merchandise businesses use to showcase their brand identity. Creating one for your brand might
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Create an on-brand, retail-ready custom hat without even having to use your head all that much. We’re not talking about generic stock caps you can add a little printing to – these are customized, from-scratch manufactured caps that allow you to customize everything about your hat, from the materials to the color to the embellishments.
Here’s a glimpse at what else you’ll be able to customize when you partner with The/Studio:
MOST POPULAR! Thick & sturdy material that doesn't wrinkle.
Lighter than it's cousin 100% cotton twill. Considered more breathable & light, but wrinkles easier.
Retro vibe with contemporary style. A favorite for fashion brands that want to make a statement with a unique cap.
Technical fabric that is lightweight and moisture wicking. Ideal for athletic wear brands and for sports teams.
Choose this option if you’re planning on adding a colorful printed pattern to your entire hat.
MLB caps were previously wool. The thickest material from a period when products were made with the finest material.
Resembles genuine suede, but animal cruelty free.
Resembles genuine leather, but animal cruelty free.
Silky & smooth. A material frequently used by runway luxury brands. Great with rhinestones.
Choose this option if you’re planning on adding a screen-printed design to your hat.
MOST POPULAR! Buckram is used to support the crown of the cap & provides a firm sturdy feel.
This style is absent of buckram and is commonly referred to as a "dad cap".
Vintage-style trucker hats for brands evoking a sense of nostalgia.
MOST POPULAR!
This type of bill comes in and out of fashion. Continues to be popular amongst skaters and streetwear.
MOST POPULAR! Tends to be more popular for caps in lower price ranges, but luxury brands also use it.
MOST POPULAR! Tends to be more popular with luxury brands.
MOST POPULAR! Another favorite generally more popular with luxury brands.
Retro style popular with trucker caps.
Popularized by New Era. Non-adjustable available in sizes from 6 7/8 to 8 1/4.
Adding a faux leather strap is a way to add a unique luxury touch to your cap.
Same as the metal buckle mechanism but with plastic. Common with the 5 panel cap.
Etch a custom design right onto the buckle for enhanced branding and style.
Made popular by FlexFit caps. Elastic in the band of the cap allows for one size fits most. Comes in S/M and L/XL.
Choose this option if you don’t want any embroidered designs on your hat.
Choose this option if you would like embroidery in one location, typically on the crown.
Choose this option if you would like embroidery in two locations, typically on the front above the lid and the back near the closure.
Choose this option if you would like embroidery in three locations, typically on the front above the lid, the back near the closure, and the side of the cap.
Choose this option if you’re interested in unlimited, all-over embroidery.
Order just the hat and add your own hang tags or labels later.
Patch sewn onto the cap. Patch must be created in separate order. Available in printed, embroidered, PVC, leather, woven, chenille & bullion.
Hang tag attached to cap. A must for brands selling in physical retail. Hang tag must be created in separate order.
If your serious about your brand being perceived as a real brand, this option is a must. Woven label must be ordered separately.
Popular w/ streetwear brands w/ 6 panel cap and flat bill. Also common for a retro look with 5 panel w/ a pinch caps.
Most Popular! Most caps you are accustomed to wearing are medium profile.
Popularly used in dad caps & 5 panel caps.
The default is to stitch the eyelet as the same color as the cap. Spice things up by changing the eyelet color.
Add a classic woven top button to your cap, in the color of your choice.
The default is to stitch the cap with the same color thread as the cap. W/ this option you can customize the thread color.
Different fabric color layered in between the primary fabric. Great way to easily differentiate your brand.
Replace a stitched eyelet with a metal eyelet. Small detail that can create a more premium & industrial look.
Eyelets are meant for ventilation. However, some brands forego the eyelet to make a fashion statement.
Add piping in any color to any seam on a cap.
Can be added to any style of cap. Commonly associated with the back mesh in trucker style caps.
Create a washed effect on any material. Creates a unique nostalgic look for any piece.
Generally the sweatband is the same color as the cap. But you can customize it.
Generally the taping inside the cap is the same color as the cap. Customize the taping w/ any color you choose.
An extra touch of high end branding, by printing your logo or design in taping of cap.
Choose this option if you won’t be printing anything on your hat, adding your design with embroidery or a patch instead.
Screenprint 2 colors on any location on the cap.
Screenprint your logo or design in 2 colors everywhere on the cap.
The parts of a custom cap include
Crown – The front part of the cap that fits over the top of your head and touches your forehead. Usually the main area of embroidery and customization on caps. Can be created as low profile, medium profile or high profile by adjusting the angle of the front crown. Low profile slants backward versus high profile that angles almost straight up from the bill. The crown of the cap is also what determines if the hat is structured or unstructured. Structured caps have a buckram fused to the inside of the cap to keep the front ridged. Unstructured caps have no re-enforcement and cap material sits loose against the head.
Top Button – Fabric covered button that sits directly on the top center of the hat at the intersection of the fabric panels. Button color can match the material of the cap or in a contrasting color.
Eyelets – Round holes sewn in the cap for increased ventilation and style. Eyelets can have sewn borders or metal grommets.
Panels – Fabric pieces used to create the shape of the cap. Most caps are 6 panel caps with a seam in the center of the front crown but there are also 5 panel and 8 panel caps. 5 panel caps are mainly used for “trucker caps” or caps that have screen printing on the front instead of embroidery. Panels are sewn together with thread matching the color of the cap material or with a contrasting color. Fabric of the panels is normally cotton twill and can be brushed or made thicker if needed. Other fabric types are wool, mesh or performance materials that allow for greater moisture wicking or ventilation.
Bill or Brim – The visor that extends out from the crown of the cap to shade you from the sun or elements. The bill is normally curved or can be flat as in “pro-style” caps. Bill is plastic and sandwiched between two pieces of fabric. A contrasting sandwich is created by adding a third piece of fabric along the front of the bill between the top and bottom fabric. Sandwich fabric is normally in a contrasting color and can be screen-printed with text for customization. Flip style bill is when a contrasting color of fabric is used on the bottom of the bill and is folded up and over just the front of the bill to look similar to a sandwich style bill. Stitching on the bill can range from 4 rows to 8 rows. Length of bill varies between styles.
Back Closures – On adjustable caps there are a variety of closures used. Most popular are Velcro, sliding buckle, deluxe locking brass buckle or plastic snap (used on truck caps most often). Fitted style and Flexfit style caps have no closure style on the back nor do they have the hole in the back.
Sweatband – Fabric used on the inside edge of the cap to help absorb sweat and keep your cap looking clean and dry. Sweatband styles range from standard cotton to high performance synthetic material with advanced moisture wicking properties.
Embroidery – Standard method for decorating caps and hats. Embroidery is normally done on the front, sides, back or bill of the cap. Standard embroidery or 3D puff embroidery is normally available. 3D puff requires a fairly simple design and created an extremely raised embroidered design. Screen-printing is another way of decorating caps but not as popular as embroidery.
Special Options – These are additional features you can add to your custom cap. Choose one or mix and match from the available special options we offer.
Hats are a total crowd-pleaser when it comes to custom products.
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