You’ve probably seen them everywhere – on laptops, water bottles, street signs, and even cars. Custom brand stickers have been around for decades and some of the biggest names in business have been using this small but powerful marketing tool to get noticed and build up their brand.
Apple, for example, one of the most recognized and valuable companies in the world, is known for its iconic Apple logo sticker that comes with every purchase. This simple yet effective company branding strategy has helped them remain top-of-mind for customers. And the best thing is, you don’t have to be a tech giant like Apple to use custom brand stickers to promote your brand. Here are 8 ways your business can use a custom sticker design to get its name out there and increase brand awareness.
1. Hand Them Out at Events
Conferences, trade shows, and community events are all prime opportunities for a bit of sticker promotion! Distributing custom brand stickers at these events is a brilliant yet simple marketing strategy. If you have a stall at a trade show or market, make sure you have a stack of stickers at the ready for visitors to take with them.
You can also use them as an incentive for people to sign up for your mailing list or buy one of your products. Other ideas are to include them in a goodie bag with other merch or hand them out to people who pass by. Stickers are like a fun alternative to flyers and they’re less likely to end up in the trash. This makes them a more effective way to promote your brand.
2. Include Them in Orders
If your company sells physical products, packaging stickers with orders is a great way to surprise and delight customers. Along with the product they’ve purchased, you can also give them a sticker featuring your logo or brand message. It’s cute, it’s fun and it shows that you put effort into your brand, customer experience, and business branding. Your customers will love that you’ve included a practical, extra freebie. They might stick it on their laptop or another personal item, possibly piquing other people’s curiosity about your brand too!
3. Brand Your Packaging
The “aesthetic” of your brand’s unboxing experience can’t be underestimated. Don’t scrimp on the details! When your customer gets a new package in the mail from your company, you want to channel their excitement to share it on social media. It’s free advertising for your brand so you want to get it right. Personalized, detailed packaging is a great way to go about it, and stickers are an economical option that can add charm and personality to your company branding.
Stick them on the outside of boxes, envelopes, or wrapping – wherever is most appropriate. The more attractive your packaging looks, the more “feel good” vibes your customers will associate with your brand.
4. Create a Social Media Campaign
We all know social media is a powerful tool for marketing your brand and if you can encourage your customers to create organic content then you’re on to a winner. Custom brand stickers featuring hashtags or slogans are a great way to encourage people to post about your brand online.
You could run a giveaway where customers receive a sticker when they purchase from you and can then share photos of the sticker in use on social media for the chance to win a prize. Another idea is sending out free stickers to anyone who talks about your brand on their social media channels. Just make sure that if you’re encouraging stickering, don’t tell people to stick your stickers in public places. They might unknowingly be breaking local laws regarding graffiti!
5. Design Limited Edition Stickers
Creating limited edition custom brand stickers for special events or milestones can give your brand a collectible feel and create a sense of urgency for customers to get their hands on them. This could be for holidays, anniversaries, or even just as part of a marketing campaign.
For example, if you’re launching a new product, you could create a custom sticker design that relates to the product to generate hype and build anticipation among your audience. You could include “coming soon” stickers with orders to spark curiosity and create a buzz for your upcoming launch.
6. Welcome New Employees
Sometimes companies forget that their own employees are a great resource for promoting their brand. Custom brand stickers are a fun way to welcome new employees and make them feel like part of the team. It also gives them something tangible to represent your company with, whether they stick it on their laptop, water bottle, or anywhere else that’s visible. This can create a sense of pride and belonging within your team, and get people they know talking about who they work for and what your company does.
7. Sell as Merchandise
Why not sell the stickers themselves? If you’re in the business of selling merch – you might be a band, an influencer or just a company that’s known for its logo – custom stickers are a great addition to your inventory. They’re small, lightweight and inexpensive to produce, which makes them a perfect item for fans and followers to purchase as a souvenir or show their support for your brand. Other merch items can be quite bulky and expensive to produce, but custom brand stickers offer a cost-effective and versatile alternative to things like t-shirts, hats or other branded items.
8. Sponsor Community Projects
Your company can get involved in the community by sponsoring local events or projects, and custom stickers are a great way to promote your brand while you’re doing it. Let’s say you sponsor a local fun run. You can design your own stickers with your logo and the name of the event, which will be handed out to all participants. Or maybe your company is sponsoring a local bake sale or charity event. You could create a custom sticker design to thank volunteers and participants, while spreading brand awareness at the same time.
Create Custom Stickers with The/Studio
Thinking of creating your own custom stickers? Our online platform allows you to easily design and order custom stickers for your personal or business needs. We offer full customizability, so you’re not restricted by templates or pre-made designs. Choose from vinyl, metallic, kraft paper, or holographic materials in any shape, size, and custom sticker design you want.
With our state-of-the-art printing technology and high-quality materials, your custom stickers will be durable and vibrant. And with our low minimums and affordable pricing, you can order as many or as few stickers as you need. Just make an account with us, upload your design, and we’ll take care of the rest!
What are the benefits of custom stickers?
Custom stickers give brands a unique and affordable way to promote their businesses. They’re versatile, easy to distribute, and can be designed to match specific aesthetic or company branding requirements.
What do you use custom stickers for?
Brands can use custom stickers in many different ways. You can use them on product packaging, promotional materials, as freebies at events, or even as part of your brand’s merchandise.
How do you use stickers for advertising?
Using stickers for advertising is easy and effective. You can include them with your products, sell them individually, or give them out at events, encouraging people to stick them on their personal belongings. This makes your brand visible to a wider audience and can even lead to user-generated content when people share photos of their stickers online.
Why does Gen Z like stickers?
Gen Z like to personalize their belongings and express their individuality. Stickers are a fun and easy way to do so, which makes them particularly appealing to this generation.
Why do brands use stickers?
Custom stickers are popular with brands thanks to their versatility and affordability. Since they’re small and lightweight, they don’t cost a lot to manufacture and deliver. They also offer a creative and unique way to promote your brand and engage with your audience.