Do People Still Buy Custom Pins in 2024?

Custom pins have been a non-conformist fashion staple since the 1960s, and their popularity has only grown over time. They’re often used as a form of self-expression and a way to display the wearer’s interests or affiliations. But as we move into 2024, do people still buy custom pins? Are they still the enduring fashion statement they’ve been for the past 60+ years? Let’s take a look at the current state of custom pins and their popularity.

Fashionable Custom Pin

Brief History of Custom Pins in Fashion

Pins have been part of fashion since recorded history began, with Celtic brooches and Roman fibulae being some of the earliest forms. But it wasn’t until the 1960s that pins became a modern fashion statement, with the rise of the “hippie” counter-culture movement. Youth rebellion and anti-establishment sentiments were expressed through the wearing of pins, often with political or social messages.

This trend continued into the 1970s and 1980s with punk and new wave fashion, where pins were used as a way to express individuality and non-conformity. In the  1990s and early 2000s, custom pins became a staple in the alternative music scene, with bands and fans alike sporting them on their jackets and bags. Today, custom pins are still widely used in fashion as a way to make a statement or show support for a cause. Your favorite band’s logo, a funny quote, or a cause you believe in – all can be displayed through custom pins.

Will People Still Buy Custom Pins in 2024?

The short answer is yes. With the rise of online marketplaces, custom pins have become more accessible than ever before. You can now find a vast array of designs and styles to fit any taste or interest. With advancements in technology, the quality of pins has also improved significantly. So not only are they fashionable, but they’re also durable and long-lasting. In a world where everything is becoming digital, custom pins offer a physical connection to our interests and passions. This makes them timeless and unlikely to go out of style anytime soon.  Here are a few more reasons why people still flock to buy custom pins:

Retro appeal

Let’s not forget the nostalgia factor.  Many people who grew up in the ’80s and ’90s have a soft spot for custom pins, as they remind them of their youth. And with fashion being cyclical, it’s no surprise that custom pins are making a comeback. For the younger generation, 90s-inspired grunge fashion is experiencing a major resurgence and custom pins are reminiscent of the late 90s/early 2000s skater boi aesthetic.

Personalized touch

In a world where everything is mass-produced, there’s something special about owning a custom item from a smaller business. Custom pins are usually made by individual artists or small shops, allowing for a more personalized touch.


Some people use custom pins as a way to make a statement. Whether it’s supporting a social cause or displaying their interests and passions, these tiny accessories can speak volumes. People want to connect with like-minded individuals and wearing a custom pin can be a conversation starter or a way to subtly show your beliefs.


Similar to the appeal of collecting stickers or patches, people collect custom pins as a hobby. With so many designs and limited-edition releases, it’s easy to see how these little pins can become addictive to collect.


These small accessories are an affordable way to express your individuality, which appeals to younger buyers who might not have the budget to splash out on bigger fashion purchases. This makes them a highly accessible fashion accessory for all ages.

Assortment of Custom Pins

Popular Lapel Pins You Can Sell

If you’re thinking of branching out into the world of selling custom pins, you might be wondering what’s the most popular type to sell. This will depend on your target demographic, but there are a few popular options to consider:

Soft Enamel Pins

These are the most popular lapel pins on the market. They’re made by filling recessed areas with enamel paint, creating a textured surface.

Hard Enamel Pins

Similar to soft enamel pins, these are also filled with enamel paint. However, the excess paint is then ground down to create a smooth, flat surface. These pins have a more polished and professional look.

Custom Logo Pins

Loyal customers love to show off their loyalty with branded logo pins. These can be made using a variety of manufacturing styles such as enamel, die-struck, or printed epoxy.

Metal Lapel Pins

Lapel pins for men are big business and die-struck metal pins are a popular type of lapel pin. They are often used for corporate events, professional organizations, and as promotional merchandise.

Lapel Pins for Women

Women’s lapel pins and suit pins are a growing trend in the fashion world. Bold, statement enamel lapel pins are popular accessories for women’s blazers, jackets, and coats.

Making Custom Pins

How to Make Your Own Pin

If you want to design your own pin and sell it online, the first thing you need to do is find a manufacturing partner you can help you turn your pin design into a reality.

Here at The/Studio, we specialize in creating custom pins for businesses, organizations, and individuals. We offer a variety of pin styles and finishes to choose from, making it easy to create the perfect design for your brand or market.

Simply decide the following:

  • What type of pin do you want? Soft enamel, hard enamel, die struck, or printed epoxy?
  • What pin design do you have in mind? Create a mock-up of your proposed design and attach it to the order form.
  • What type of backing do you want for your pin? Choose from butterfly clutch, rubber clutch, deluxe clutch, bar magnet, bent legs, or magnetic backing.
  • What kind of finish do you prefer? Choose from gold, rose gold, silver, black paint or various antique finishes.
  • How many pins do you need? You can order as little as one pin or as many as you want.

Once we receive your order, our team of expert designers will create a sample of your custom pin design for your approval. Once you approve the sample, we will begin production and deliver your pins straight to your door!

Partner with The/Studio to Create Custom Pins

If you want to start selling custom pins, then we’re happy to help! Our streamlined process makes it easy for anyone to design and create their own high-quality, unique lapel pin designs. Browse our range of custom pins to see the variety of styles and finishes we offer. Once you’re ready to order, simply fill our our ordering form. We look forward to working with you!


What is the difference between a lapel pin and a brooch?

A lapel pin is typically smaller and more simplistic in design, while a brooch can be larger and more decorative. They’re simply two different styles of pins that can be worn in a similar manner but brooches are associated more with traditional clothing or high fashion while pins are more often associated with counterculture and alternative fashion.

Do people still wear lapel pins?

Absolutely! Lapel pins have been a popular accessory for decades and continue to be in style. They have always been and continue to be a popular way to express individuality and personal interests. From political statements and fashion statements to commemorative events and corporate branding, enamel lapel pins are still widely worn and loved by many.

When should a man wear a lapel pin?

Men can wear lapel pins for formal events such as weddings, business meetings, and interviews to add a touch of personality to their attire. They can also be worn casually on everyday occasions to show off personal interests or support for a cause. There is no right or wrong time to wear a lapel pin!

What do people wear lapel pins to indicate?

Lapel pins can be worn to indicate a wide range of things, from personal beliefs and interests to affiliations with organizations or causes. They can also be used as a form of self-expression and fashion statement. For example, many people wear enamel lapel pins to show support for certain political parties or candidates, while others may wear them to represent their favorite sports team or movie franchise.

Are lapel pins too formal?

Not at all! While lapel pins are often worn for formal events and occasions, they can also be worn casually and have become a popular accessory for everyday wear. With the variety of designs and styles available, there is a lapel pin for every occasion and personal style.

Which side does a woman wear a lapel pin?

Traditionally, women wear lapel pins on the left side of their clothing. However, there is no strict rule and it ultimately comes down to personal preference and style.



Get started with your design today!

Why wait? Select your options, share your artwork, and we’ll get you started on your custom products.


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