How To Sell Custom Patches Online: An Etsy Store Guide

If you’re about to embark on your journey of selling custom patches online, you’ve come to the right place! With the rise in popularity of personalized and unique products, custom patches have become a hot commodity for consumers. And for shoppers who are looking for a creative gift or a personalized addition to their clothing, Etsy is the go-to marketplace.

Etsy is a well-known online platform that caters specifically to handmade and vintage items. It’s the perfect place for you to showcase your custom patches and reach potential customers from all over the world. In this guide, we will walk you through the process of setting up an Etsy store, creating your custom patches, and also provide tips on how to sell custom patches on the platform.

Etsy Shop For Patches

How to Create an Etsy Shop

Before you start learning how to sell custom patches on Etsy, you need to set up an online shop. The Etsy store setup process is fairly simple and can be completed in just a few steps.

  1.  Sign up for an Etsy account. To create an Etsy shop, visit the Etsy website and click “Sell on Etsy” in the top right corner. You will then be prompted to create an account by filling in your personal information.
  2. Choose a name for your shop. This is an important step as it will serve as your brand name on Etsy. Make sure to choose a unique and easy-to-remember name that reflects the nature of your Etsy business.
  3. Add branding elements. Once you have chosen a name, you can add a logo and banner to your shop. This will help create a unique brand identity that will make your store stand out.
  4. Set up shop policies. It’s important to establish clear terms and conditions for your shop. This includes policies on shipping, returns, and payments. Take the time to carefully write these policies as they will impact customer satisfaction and repeat business.
  5. Explore Etsy selling fees. As an Etsy seller, you will be subject to various fees such as listing fees, transaction fees, and payment processing fees. Make sure to understand these fees in order to price your custom patches accordingly.

Creating and Selling Custom Patches

Now that your Etsy store is set up, it’s time for the fun part – creating and selling your custom patches. Let’s get to it!

How To Design Custom Patches

How to Design Custom Patches

You might already have some designs in mind for your custom patches. There are many different types that range from embroidered patches to woven patches and printed patches. Each type of patch has its own unique look and feel. Here are a few things to keep in mind if you’re still trying to figure out what type of patches to sell:

  • Who are your target customers? Consider their interests, hobbies, and fashion preferences. Are they into alternative fashion? Do they collect patches from specific themes or fandoms?
  • What’s your budget? Different types of patches have different costs associated with them. For example, embroidered patches may be more expensive than printed patches. If you’re considering high-end designs, you may want to consider bullion patches.
  • How will your patches be used? Will they be sewn onto clothing, backpacks, or hats? This will affect the type of backing you choose for your patches.

Once you have a clear understanding of these factors, it’s time to find a company that can help you create your custom patches.

Manufacturing and Order Fulfillment

There are many companies that can help you create your custom patches, both locally and internationally. At The/Studio, we specialize in creating high-quality custom patches for sellers just like you. We can help you create:

  • Embroidered patches
  • Woven patches
  • Printed patches
  • Bullion patches
  • PVC patches
  • Chenille patches
  • Leather patches

We don’t have any minimum order restrictions, so you can order as many or as few as you like. If you do decide to order patches online in bulk, we have discounts available for larger orders. One of the great things about selling patches is that they are lightweight and easy to manage. This means you can easily store a large number of patches without taking up too much space.

Thanks to our partnerships with factories across the globe, we offer fast turnaround times no matter where you are in the world. All our manufacturing is on-demand, which means we don’t create your patches using a template. Each patch is unique to your design, created with precision and attention to detail.

Marketing Your Custom Patches Store On Etsy

Marketing Your Etsy Store

Being a successful Etsy seller requires more than just having a great product. You also need to effectively market your online store to potential customers. Here are some strategies for promoting your custom patches on Etsy:

Take advantage of Etsy’s advertising options

The great thing about Etsy is that the platform offers built-in advertising tools to help promote your store. You can choose from different ad formats like sponsored listings, Google Shopping ads, and offsite ads. These options will help increase your visibility on the platform and attract potential buyers.

Use social media and other online platforms

Social media is your best friend when it comes to promoting your Etsy store. Facebook, Instagram, and TikTok are the most popular platforms for small businesses like yours. You can join Facebook groups and post about your store, or use Instagram and TikTok to showcase your custom patches with high-definition media and creative hashtags.

Engage with the Etsy community

Etsy is not just an online marketplace, it’s also a community of creative entrepreneurs and buyers. Be active within this community by participating in forums, joining groups, and networking with other sellers. You’ll find lots of ideas, tips, and opportunities to promote your store within this community.

Optimize your Etsy SEO

When potential customers search for custom patches on Etsy, you want your products to appear at the top of the results. This is where SEO (search engine optimization) comes in. Just like Google, Etsy has its own algorithm that determines which products show up first. Make sure to include relevant keywords in your product titles, descriptions, and tags. You can also use the Etsy keyword tool to find popular terms related to your products.

Offer promotions and discounts

Everyone loves a good deal, so why not entice potential buyers with special promotions and discounts? Etsy allows you to create coupon codes that customers can apply at checkout for savings. You can also offer bulk discounts or free shipping on orders over a certain amount. These promotions can help attract new customers and incentivize repeat buyers.

Collaborate with other artists or businesses

Partnering up with other artists or businesses is a great way to expand your reach and attract new customers. You can design custom patches in collaboration, cross-promote each other’s stores, or even offer bundled products at a discounted price.

Custom Patches Online - Shipping and Logistics

Managing Etsy Shipping and Logistics

Managing the shipping and logistics aspect of your Etsy store might seem a bit stressful at first, but it’s actually quite easy. If you don’t have a system in place, however, it can quickly become overwhelming. And if you start to fall behind on fulfilling orders, it can lead to unhappy customers and negative reviews. Here are some best practices to help you manage your Etsy shipping and logistics efficiently:

Packaging and Handling

First impressions matter, even when it comes to online orders. That’s why it’s important to invest in quality packaging materials that will protect your custom patches during transit. Here are some tips for packaging and handling your products:

  • Use sturdy envelopes or boxes to protect the patches from getting bent or damaged.
  • Include a thank you note or business card for a personal touch and to encourage repeat purchases.
  • Use clear plastic bags to protect the patches from any moisture or dirt.
  • For larger orders, consider using bubble wrap or other protective materials to prevent damage during transit.

Shipping Profiles

Etsy offers a convenient feature called “shipping profiles” which allows you to save your preferred shipping settings for different types of products. This can save you time and effort when managing your shipping costs and options. Here’s how to set up a shipping profile:

  1. Go to the “Shop Manager” tab on your Etsy dashboard.
  2. Click on “Settings” and then select “Shipping settings”.
  3. Under “Shipping profiles”, click “Add a shipping profile”.
  4. Give your shipping profile a name and select the type of products it will apply to.
  5. Set your shipping rates based on the destination or item weight.
  6. You can also set handling fees, processing times, and any additional shipping options such as insurance or tracking.
  7. Once you’ve saved your changes, this shipping profile will be automatically applied to qualifying orders.

International Shipping

Selling custom patches online means that you may have customers from all over the world. It’s important to consider international shipping options and costs when setting up your Etsy store. Here are some things to keep in mind:

  • Research the customs regulations and duties for different countries to avoid any surprises.
  • Offer multiple shipping options such as standard, express, or tracked delivery. This can help accommodate different budgets and delivery timeframes.
  • Consider offering free shipping for international orders over a certain amount to incentivize larger purchases.

Online Store Customer Support

Customer Service and Feedback

Customer service is important for any company, and it’s no different if you run an Etsy business. If you’re trying to sell custom patches online, providing excellent customer service can help you build a loyal customer base. All sellers make a few mistakes here and there – maybe you forget to include an item in an order or the customer received a damaged product. In these situations, it’s important to handle them professionally and provide a solution that satisfies both parties. Here are some tips for handling customer service on Etsy:

  • Respond promptly and professionally to any messages or inquiries from customers.
  • Be transparent about your policies regarding returns, exchanges, and refunds. This can help avoid any misunderstandings or conflicts with customers.
  • Encourage customers to leave reviews and respond to them, whether they are positive or negative. This shows that you value their feedback and are willing to address any issues that may arise.
  • Use customer feedback as a learning opportunity to improve your products and services.
  • Customers will be much more forgiving of the little mistakes if they feel like they are being heard and their concerns are being addressed.

Providing great customer service can also lead to positive reviews and word-of-mouth recommendations, which can ultimately help increase your sales!

Happy Selling!

Selling custom patches online can be a lucrative business, especially for those with a passion for design and creativity. With some dedication and hard work, you can turn your passion for custom patches into a successful online Etsy business. So, take the first step and start your journey on Etsy today. And be sure to check out our wide range of custom patches for inspiration.


Here are some of the most frequently asked questions about how to sell custom patches online.

What are Etsy selling fees?

Etsy charges a listing fee for each item and a transaction fee when an item sells. The transaction fee is 6.5% of the price listed for each item whenever an item is sold and the listing fee is 0.20 cents per listing. There may also be additional fees for using promoted listings or Etsy payments.

Where can I find a patch maker online?

There are many patch makers available online, and we’re one of them! We offer high-quality custom patches at affordable prices. You can check out our broad range of custom patches to see our work and get inspired for your own designs.

How does Etsy shipping work?

Etsy allows sellers to choose their preferred shipping carrier and rates. You can offer free shipping, flat rate shipping, or calculated shipping based on the buyer’s location and weight of the item. It is important to keep in mind that shipping costs should be factored into the overall price of your custom patches.

How much does Etsy advertising cost?

Etsy advertising is an optional service for sellers to promote their listings, and the cost can vary depending on your budget and goals. Sellers can choose to pay per click or set a daily budget for their ads.



Get started with your design today!

Why wait? Select your options, share your artwork, and we’ll get you started on your custom products.


Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.


On Trend

Most Popular Posts

Father’s Day Sale!  Get up to  50% OFF on all products! Create Now
The/Studio checkered logo
Join The/Studio Text Club
Get exclusive offers & deals when you sign up for texts