January 14, 2020
If you run a local sports league or a rec team, you know how enthusiastic players get about the game. They’re even more passionate about their teammates and the camaraderie that emerges from long hours in practice and victorious moments on the field. Team spirit isn’t just a cheerleading cliché — it’s the real, tangible feeling of community that the tightest sports teams seem to share.
Leaders interested in developing or bolstering connections among the members of their organization find that branded gear is a powerful connecting force. When everyone is in uniform, from their caps to their socks, you feel even more like a team. Custom athletic socks are a relatively inexpensive and easy way to foster that sense of community and express pride for being part of a fantastic organization. If you’re looking to invest in custom socks for your team, here’s everything you’ll want to consider before making your first order.
Most people are surprised to hear that 100% custom athletic socks are easy and quick to make — and that’s because they’ve heard of the challenges of the traditional direct-to-factory manufacturing available through sites like Alibaba. On-demand manufacturing is a more attractive option for most creators, from local soccer coaches all the way to major fashion brands.
For one thing, on-demand manufacturers have the ability to maintain low or no minimum order quantities. This means you don’t have to order a set of 200 or 2,000 socks—you can order 20 or 12. You’re not wasting money on items you don’t need. Plus, you have complete creative freedom to create your athletic socks from the threads up. With on-demand manufacturing, you’re not just slapping your logo on a pre-existing sock, you’re creating your brand new sock every step of the way.
What kind of artwork, colors, and design would you like your socks to include? Many of our creators come to our DIY online product creation tool with a .jpg ready to upload and, a day later, receive fully conceptualized idea of what they want their socks to look like. Plenty of others don’t. If you don’t already have a design in place, don’t worry — no need to spend two hours playing around with a Photoshop mockup of a sock unless you really want to. Just make sure you’re partnering with a manufacturer that offers design services.
At The/Studio, for example, we offer access to our world-class design team for free with every order. We understand that not everyone has a designer on staff — which could be one reason why you’re seeking modern manufacturing alternatives in the first place. Our team can take a Photoshop mockup, napkin sketch, logo, or a loose idea and work with you to create custom socks you really love.
Depending on what kind of artwork you choose, you’ll want to consider all the various material options for your custom athletic socks. At The/Studio, we offer three distinct methods of sock fabrication that work for varying price points and purposes:
• Jacquard Knit. The traditional standard. Your design is knitted directly into the sock itself using different colored threads.
• Dye Sublimation. Designs are transferred via heat transfer, which is great for designs with bright colors or complex patterns.
• 360° Printing. The most cutting-edge technology. This method removes the white gaps of traditional printing and results in high image integrity.
When creating your socks, you’ll also need to make decisions about what style of sock you’re looking for (knee-high, crew cut, no-show, etc.). You’ll want to specify your desired thickness, and whether you’d like to add compression ribbing or terry cushioning to make your socks more comfortable or durable for ongoing sports activities. You can also add extras like custom embroidery, labels, and cuffs — details which your manufacturing partner should be able to explain in more detail.
Finally, there are many on-demand manufacturers in the marketplace today who are actively vying for your business. Not all of them hold the same standards for quality, customer service, or integrity, even if they offer deals that sound highly attractive at first glance. Be sure to do your research to make sure your chosen partner has contracted with factories that are already vetted and proven to produce great quality work. While everyone’s websites may be glowing, you should put your trust into reviews from actual customers. They’ll be your best bet for finding authentic information.
Aside from quality, you’ll also want to pay close attention to manufacturers’ shipping policies. The/Studio offers free shipping within the United States (with rush shipping available) for all orders, and we still manage to maintain rapid and industry-leading turnaround times. Don’t be fooled into paying more for your order due to complex supply chain logistics. The best on-demand manufacturers make ordering your custom athletic socks as easy as online shopping. A few clicks and you’ve got a product headed your way.
At The/Studio, we’re passionate about helping creators produce high-quality custom athletic socks that hold value. We believe that everyone deserves to rock high-quality team gear — from the neighborhood softball team to the corporate volleyball league. Custom socks are one piece of the team spirit puzzle, and you deserve a smooth, streamlined, and easy way to create your own custom socks with all the perks of traditional manufacturing and none of the stress.
The/Studio is a full-service on-demand manufacturing firm that helps creators bring their custom products to life. We ship thousands of unique orders every month from our international network of fully-vetted factories—many of which are custom athletic socks. Stop by our online product creation tool or contact us to get started on your first order.