Valentine’s Day is for lovers, but it’s open season for brands, too! Selling custom stickers is a surefire way to capitalize on Valentine’s shopping.
Valentine’s Day is every lover’s favorite holiday, but as a brand or retailer, it’s also a time when you can make a lot of cash! As our last blog mentioned, Valentine’s Day is a $23.9 billion industry! You can create tons of merch items for Valentine’s Day, but custom stickers are perhaps top of the list! For starters, “stickers” remain one of the most searched keywords on Etsy. You can probably imagine that there’s a lot of money to be made by combining Valentine’s Day and stickers.
We know Valentine’s Day is months away, but we both know that planning merch offerings in advance is crucial. Who knows what supply chain and shipping delays could look like by January?
Why Valentine’s Day Themed Stickers?
Custom stickers are the perfect item to carry for Valentine’s Day merch. They are affordable, but at the same time, you can enjoy a high markup. Stickers also weigh close to nothing and take up no space, so you don’t have to charge your customers an arm and a leg to ship them if you’re an e-commerce store. They are also a great freebie—if your customer spends X amount, you can throw in a free sticker! If you are a brick-and-mortar store, you can also put stickers near the register to encourage last-minute purchases. They’re a win-win-win.
Besides, stickers can be applied practically anywhere, from water bottles to laptops to helmets, so just about every customer is sure to have a place where they can apply a sticker. And when they do apply those stickers, that’s FREE promotion for your brand at no cost to you! What’s to lose?
Need Design Inspiration?
There are so many designs you can do with Valentine’s Day stickers, but here are some of our favorites:
- Valentine’s Day candies
- Valentine’s Day phrases
- Scenes from your favorite romantic movie
- Couples from your favorite TV show, movie, or book
You get the idea…
But whatever you do, don’t forget the presentation of your stickers! Honestly, the way your stickers are presented could be just as important as the stickers themselves. Custom backer cards will dramatically improve the appearance of your stickers, allowing you to sell them for higher prices. Besides, they’re also necessary to get your stickers ready for retail sale.
Backer cards can also be a good spot to put a brand message, rep an upcoming promotion, offer discounts on a future purchase, send a funny quip to your customers, or let them know how best to apply their sticker.
Let’s Make Stickers Your Customers Will Love
Get started with your custom Valentine’s Day sticker order today! There’s no reason not to hop on and see what unique romantic designs you can come up with for your custom-made Valentine’s Day stickers.
If you aren’t quite sure where to begin or don’t have a design in mind, no worries! Just contact one of our Creative Specialists using the “Chat w/ Us” box on our homepage. If you’re 100% ready to roll, use our Create Tool (linked below) to begin crafting your stickers right away. Love is in the air…