Designing a custom product that stands out from the competition and meets your customers’ needs can be challenging. It requires careful thought, attention to detail, creativity, and an understanding of what makes something visually appealing. To help you create an effective design for your custom product, here are 10 tips to ensure you’ll create something that resonates with customers and drives sales.
Think About Your Customers’ Needs
Your end goal should be a design that meets your customers’ needs. Research what they’re looking for and consider how you can tailor a product to best meet their desires. Use data to inform your decisions and focus on designing a product that solves a problem they have or adds real value to their lives.
Tell a Story
A product is no longer just a product – it’s an opportunity to tell your brand story. When designing your custom product, think of it as telling this story to customers who are both aware of what you do and who you are, as well as those who are being introduced to your brand for the first time. Use imagery, colors, and other details to make the story come alive and draw customers in. This will help create an emotional connection between customers and your product.
Make It Fun
Your design should be something that customers look forward to using and even enjoy in some way. Whether it’s a funny slogan, a bright color palette, clever imagery, or a hilarious tagline, make sure there’s something fun about your product that speaks to customers and keeps them coming back for more.
Make it Unique
In an increasingly competitive marketplace, standing out is essential. Avoid copycat designs and instead focus on creating something truly one-of-a-kind. Look for inspiration everywhere, from other brands to vintage and antique stores, but find ways to add personality to your design and make it your own. When something stands out, others are more likely to notice it, which is a great marketing strategy in and of itself.
Follow Trends
Keep an eye on the trends in the marketplace to ensure you’re creating something relevant to the moment. What’s popular now may not be so in a few months, so stay updated on what people are interested in and design accordingly. This can be a delicate balance, as you don’t want to put all of your design eggs into one basket that will no longer be timely in a short while. The best designs often take elements of current trends and marry them with classic elements to create something modern yet lasting.
Keep it Simple
The simpler the design, the better – especially regarding custom products. A complex design can often be too overwhelming for customers, while a simple one conveys the brand message and encourages customers to take action. Keep your design clutter-free, use lots of negative space, and don’t be afraid to leave some things out if they’re unnecessary.
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Sweat the Small Stuff, Including Fonts
Design is in the details – minor tweaks can make a big difference in custom products. Pay attention to every design element – even minute changes can significantly impact how customers view your product, so give each detail its due diligence before settling on the final design.
Ensure all fonts in your custom product design are easy to read and legible. Text that’s too small or difficult to decipher will be off-putting and unappealing, so keep font sizes large enough for customers to easily make out the words without squinting. Keeping your fonts clear will also help people recognize what the product is/does and who made it. No guesses needed!
Choose a Winning Color Palette
Your custom product design should feature a color palette that resonates with customers and complements the product. Use colors that evoke certain emotions or reflect your brand’s vibe (e.g., bright and cheerful, neutral and understated). Also – and this is important – make sure the colors you use are visible against each other and have enough contrast to ensure the text remains legible.
Find a Print-On-Demand Provider
Partnering with a print-on-demand provider like The/Studio is the best way to bring your custom product design to life. Look for one that offers quality printing, fast turnaround times, and reliable customer service. Ensure they have experience with the type of product you’re creating and offer a variety of materials so you can create something truly unique that stands out from the crowd.
The/Studio can help you with the design process, taking even a back-of-napkin drawing to get us started creating your perfect design. We also handle the mockups to ensure we print exactly what you love.
Test and Test Again
Once your design is complete, test it out with potential customers. Ask people for feedback and get their opinions on the design. Their input can help you make necessary tweaks to ensure your product resonates with customers and drives sales.
Frequently Asked Questions
What Makes a Product Design Successful?
A successful product design meets customers’ needs and adds value to their lives. The key to a successful product design is often the team that makes it, so ensure you’re working with the right partner to bring your vision to life.
What Should Designers Consider When Designing Products?
Designers should consider their customer’s needs, the story they’re trying to tell, and trends in the marketplace. Additionally, it’s important to keep design elements simple and straightforward, choose an eye-catching color palette or fun theme, find a reliable print-on-demand provider, and test the product design with potential customers.
Create Your Custom Products On-Demand With The/Studio!
Designing custom products has never been easier! At The/Studio, we make it simple to bring your ideas to life with our wide range of materials and user-friendly ordering and printing process. With dedicated designer help, fast turnaround times, and reliable customer service – you can trust that your design is in good hands. Get started today!
