What Custom Products Should I Choose?

Finding the right custom product isn’t always easy. Lucky for you, we’re here to help! Let’s learn more.

So you want a custom product for your brick & mortar business or your online store, but you don’t know which custom product to choose. We’ve made custom products of all kinds for years and years, so we can totally help you decide which custom product is best suited for your business. 

By the end of this blog, you’ll know exactly what kind of custom product you should order : ) Let’s get started!

custom products

Custom Patches 

Let’s start with our most popular custom product, custom patches! Custom patches sell well as standalone merch, and if you have a brick-and-mortar store, you can sell custom patches individually on a custom backer card and put ‘em at the front of your store near the cash register. They are especially great for last-minute purchases while your customers are standing in line.

With custom patches, you’ll make a stellar profit because they’re affordable to make, but you can sell them at pretty high prices—if you have a unique, culturally-relevant custom design. You can also sell custom patches as a pack and do different designs in one pack. Don’t forget the backer cards! 

If you sell jean jackets or letterman jackets and you want to sell them for more, you can stick patches onto them to make the jacket stand out and up the pricing. (You can also do the same with backpacks and purses.) If you operate an online store, custom patches are a great item because they are inexpensive to ship and store—viable even if you run your store out of your house or apartment. If you sell on Etsy, you can sell custom patches for a significant profit. They can go for as high as $30, if not more, depending on size. To sum it up, custom patches are affordable to create, easy to ship and store, and a cinch to markup. There’s nothing to lose!


Custom Lapel Pins 

Custom lapel pins are great for both brick-and-mortar and online stores, for many of the same reasons as custom patches! They’re compact and lightweight, they can be attached anywhere (and to anything), and they offer a wide variety of upgrades and add-ons, depending on the pin style you choose. Custom lapel pins are often slightly more expensive than custom patches, but you can sell them for a higher profit margin, as well!


Custom Socks 

Socks are the perfect item to add to your business because they’re one of those custom products that everyone needs, so you will always be able to sell ‘em. Socks are great to add as a bundle or a “Buy One Get One Free” promotion as well.


Custom Caps & Custom Beanies 

If you are an apparel store but haven’t started adding accessories, you are missing out. Custom caps and beanies are hot items that are sure to sell. Make sure to add woven labels and hang tags to really make your caps and beanies retail-ready! 


Have You Decided Yet? Want to See More? 

We hope you know what products you want to try for your custom store! Don’t forget, we just went over our top custom products for brick-and-mortar and online stores, but there are a lot more custom products we didn’t go over. Visit our website or discuss more custom product options with one of our Creative Specialists by clicking the “Chat with Us” button on our homepage.

Remember, with NO MOQs (minimum order quantities), it’s easy to order a few different types of products and see what sells best : ) 

But now it’s time to get started. Contact one of our Creative Specialists for help with a design, or use our Create Tool (linked below) to begin designing yourself!

Create Your Custom Products Today


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Why wait? Select your options, share your artwork, and we’ll get you started on your custom products.


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