5 Halloween merch ideas for the spooky season

With Halloween just around the corner, shoppers are on the hunt for the perfect seasonal products to celebrate the spooky season. From finding the best Halloween costume to filling the house with creative Halloween decoration pieces, there’s an increased demand for themed articles.

This represents a great marketing opportunity for brands. A limited-edition Halloween collection not only encourages quick purchases but also strengthens customer engagement by jumping into the holiday’s sense of fun and urgency.

In this article, we’ll explore Halloween merch ideas to help your brand stand out and boost revenue during the most fearsome season of the year.

All you need to know before designing Halloween merch

When planning your Halloween 2025 collection, focus on designs that immediately capture the spooky aesthetic. Using popular and trendy elements makes your merch instantly recognizable and more likely to resonate with your audience.

Some popular Halloween design elements include:

• Skeletons and skulls.

• Ghost

• Black cats, bats, wolves, or owls.

• Spiders and webs.

• Haunted houses.

• Witches and magic potions.

• Pumpkins or Jack-o'-lanterns.

• Candies.

• Vampires.

If you’re planning to include text, consider a Gothic type or a font with spooky decorative elements, such as a dripping blood text effect or a horror movie aesthetic.

To ensure your product aligns with the season’s visuals, use colors typically associated with fall and Halloween. The most notorious examples are:

• Orange

• Black

• Purple

• Green

🎃 Tip: Even if your store doesn’t traditionally sell Halloween-related products, you can still join the trend by redesigning your most popular products and launching them as limited editions.

1. Patches & Pins

Patches and pins are often Halloween bestsellers because they’re small, affordable, and highly versatile.

By launching your own patch collection, you provide customers with multiple ways to showcase their creativity, whether through fashion, décor, or DIY projects. At the same time, custom pins are collectible and easy to bundle, making them a great option for limited-edition sets of 5 to 10 designs.

Here are a few ideas you can use to inspire your shoppers:

• Personalize daily use items: Jackets and backpacks instantly stand out with patches and pins. Customers can also mix and match designs to customize everyday accessories and give them a playful touch, for example, creating a Halloween hat.

• Create your own Halloween decorations: Embroidered or iron-on patches make it simple to give house décor a seasonal upgrade. Shoppers can apply them to pillows or curtains to create unique Halloween decor pieces.

• Creative Halloween crafts for kids: Velcro patches are a safe and fun way for children to decorate trick-or-treat bags, costumes, or art projects. Select types of patches that can be attached without sewing and market them as the perfect items for family-friendly Halloween activities.

🔮 Want to learn more about creating custom patches? Check out our guide with 9 tips to design your own patch to perfection.

2. Stickers

Custom stickers are budget-friendly, fun, and perfect for all ages. They can be used to decorate laptops, notebooks, or even party invitations.

Stickers featuring Halloween pumpkins, skeletons, ghosts, spiders, and haunted houses are always popular options. You can sell them individually or mix and match designs through sticker sheets.

To boost engagement, consider running a contest where kids submit Halloween drawings, then turn the best ones into limited-edition sticker packs.

🎃 Tip: Offer limited-edition Halloween stickers for purchases above a certain amount, to encourage your customers to spend more. Announce that the gifts are only available while supplies last, to create a sense of urgency.

3. Shirts, Hoodies & Sweatshirts

When it comes to apparel, Halloween clothes are consistently among the top sellers. They give customers an easy way to showcase their spooky style all season long, whether at Halloween parties, trick-or-treating with kids, or simply enjoying cozy fall nights.

• T-Shirts: A budget-friendly staple with endless design possibilities. From playful pumpkin prints to gothic-inspired graphics, Halloween shirts are fun to wear and make thoughtful seasonal gifts.

• Hoodies & Sweatshirts: Perfect for the colder weather, these pieces are ideal for layering. Create a Halloween hoodie with glow-in-the-dark graphics, or sweatshirts with embroidered designs to make them especially appealing.

Encourage customers to buy more by offering bundle discounts on 3 or more apparel items. Shoppers love mixing and matching items, and you’ll increase your average order value in the process.

🔮 For more tips on how to increase your sales and average order value during October and November, check our guide about Black Friday marketing ideas for online stores.

4. Beanies

Custom beanies are a must-have accessory for the fall season. A simple embroidered bat, pumpkin, or spider instantly transforms an everyday use item into a festive statement piece that customers can wear throughout the spooky season.

Beanies are also highly versatile, appealing to both fashion-forward shoppers seeking subtle seasonal touches and gift buyers looking for cozy, practical items.

🎃 To maximize sales, consider bundling Halloween beanies with matching sweatshirts or hoodies. A coordinated set makes the perfect fall outfit, while also increasing your average order value.

5. Pajamas

Nothing says cozy season like a comfortable pajama set. To ensure they’re on theme, design Halloween PJs with pumpkins and ghosts, or Halloween pajama pants with skeletons and spiders.

Custom sleepwear is especially appealing for families, couples, and kids with siblings. You can even create a bundle with matching Halloween socks to complete the outfit.

🔮 Tip: Consider creating a cute Halloween design that you can turn into matching Halloween pajamas for the entire family, available in both children’s and adult sizes.

Bring your spooky ideas to life with THE/STUDIO

Halloween is one of the most creative times of the year, making it the perfect opportunity for brands to launch limited-edition Halloween merch.

From shirts and hoodies to pajamas, patches, and stickers, the right collection can spark engagement, increase sales, and keep your customers coming back for more seasonal launches.

With THE/STUDIO, you can bring your merch ideas to life. Whether you want Halloween embroidered beanies, glow-in-the-dark hoodies, or enamel pins inspired by Halloween movies, we’ll help you create high-quality products that stand out in a crowded market.