A beginner’s guide to starting a Custom Sticker business
Custom sticker businesses are a fantastic way to combine creativity with profitability, making them one of the most accessible ventures for aspiring entrepreneurs.
With minimal start-up costs, high-profit margins, and growing demand, stickers offer endless opportunities for online success. Whether you’re an artist selling on Etsy or a boutique owner expanding your merchandise, custom stickers can elevate your brand and income.
Follow this beginner-friendly guide to kickstart your own sticker business!
Why start a Custom Sticker business?
If you've ever ventured into a brick-and-mortar business, you're likely familiar with the challenges of getting started. It often requires upfront investment for assembling a team, manufacturing products, securing physical retail space, and other related expenses.
Starting a custom sticker business is one of the easiest ways to enter the world of e-commerce. Here are some compelling reasons why this venture is worth exploring:
1. Low start-up costs
Launching a sticker business typically costs between $100 to $1,000. Unlike other businesses, you won’t need to invest in a physical storefront, extensive inventory, or a large team. This makes it ideal for entrepreneurs with limited budgets.
2. High-profit margins
The cost of creating custom stickers is incredibly low, allowing for profit margins of up to 80%. This means you can quickly recoup your investment while scaling your business.
3. Beginner-friendly
Custom sticker businesses are simple to set up and operate. From selecting designs to finding suppliers, the process is straightforward, making it a great option for first-time entrepreneurs.
4. Online flexibility
With a sticker business, you can manage everything online. Once your eCommerce store is live, customers can shop 24/7, providing you with passive income opportunities.
5. Growing market demand
Stickers are in high demand across various platforms, including Etsy and Redbubble. They’re affordable, customizable, and often purchased impulsively, making them a popular product among various demographics.
Step-by-step guide to starting your Sticker business
1. Choose your niche
Identifying a niche is crucial for standing out in a competitive market. Instead of targeting broad categories, focus on specific themes that resonate with a dedicated audience. For instance:
Pet stickers: Gothic-style cats or cartoon-themed dogs.
Hobbies sticker packs: Stickers for gamers, plant enthusiasts, or book lovers.
Pop Culture stickers: Designs inspired by trending memes or shows.
A well-defined niche not only helps attract your ideal customers but also allows you to charge premium prices due to reduced competition.
2. Validate your designs
Before investing in production, validate your sticker ideas to ensure there’s demand. Here’s how:
Research marketplaces: Explore trending and best-selling stickers on platforms like Etsy and Redbubble.
Surveys and polls: Use tools like Google Forms or social media polls to gather feedback on your designs.
Online communities: Share prototypes in niche forums, Facebook groups, or subreddits to gauge interest and feedback.
3. Choose a business model
A business model determines your manufacturing and distribution process. This model affects your cost and effort to produce, impacting your scalability.
We’ll break down each business model you can pursue in your sticker business.
Manufacturing
Manufacturing stickers gives you complete control over the design and printing process. You create the artwork, print, cut, and ship the stickers to the customer.
This model has the highest upfront costs and is labor-intensive.
Dropshipping
Dropshipping is an excellent way to get started with minimal start-up capital. Unlike the manufacturing method, you don’t hold inventory or need to pay for stickers upfront. Instead, you sell your supplier’s design online.
When a customer makes a purchase, you place an order with a supplier, and they ship it directly to the customer’s address. Essentially, you’re the middleman in the process.
The downside to dropshipping products is that you have no control over quality control and shipping, which can lead to a poor customer experience. The key is finding excellent suppliers in a dropshipping model.
Print on demand (POD)
Print on demand gives you slightly more control than dropshipping. You design your own stickers and ask the POD service or supplier to print and ship them.
All you have to do is upload the designs and focus on marketing. Your POD service will manage all aspects of manufacturing and fulfillment.
Private label
Private labeling is when you have a supplier create stickers under your brand. You do the rest, including branding your stickers, packaging, and marketing materials.
Branding is super essential for the long-term sustainability of an e-commerce business. It helps build a loyal customer base and sets you apart in the marketplace.
Unfortunately, private labeling requires a higher upfront capital.
Wholesale
Wholesaling is the process of buying stickers in bulk, where you ship them out directly yourself. It’s similar to dropshipping, except it requires an upfront investment, and you’ll hold the inventory.
However, the advantage is that you often receive a steep discount for buying in bulk, which lowers the cost per unit. Additionally, you can control the shipping experience by personalizing the packaging.
Many sellers who choose the wholesale method offer customers faster shipping times, as dropship suppliers often ship from overseas.
4. Choose your sticker types
The quality of your stickers will help you stand out from other sellers. Quality stickers provide a higher perceived value when pricing your product.
You can create them based on both the material (how the sticker looks and feels) and the format (how it’s printed and delivered).
Sticker materials
Vinyl Stickers: Vinyl is a highly durable sticker material. It easily sticks to hard surfaces, bubble-free.
Clear Stickers: Clear stickers look great on transparent surfaces, perfect for your homebrew or anything packaged into a transparent container.
Kraft Paper Stickers: Stickers printed on brown kraft paper provide a more natural, crafty look. This textured appearance gives off a vintage and minimalistic appearance.
Metallic Stickers: Printing your design on a metallic foil backing draws attention to a product with its shiny and bright surface. These materials are thicker and more resilient, more durable than most materials.
Hologram Stickers: Stand out among the crowd with hologram stickers. They provide a metallic spectrum of colors, creating a futuristic look.
Sticker formats
Custom Sticker Sheets: Multiple designs printed on one sheet; perfect for collections, giveaways, or branding sets.
Sticker Rolls: Convenient for large quantities and quick application, ideal for labeling products efficiently.
5. Create your stickers
When creating your own stickers, you can make them yourself or outsource the printing to a reputable custom sticker company.
DIY Sticker manufacturing
DIY manufacturing is more labor-intensive and has a higher upfront cost. It requires choosing a paper type, like vinyl or kraft paper. Then you’ll want a vinyl laminate sheet to cover the paper, which helps extend the life of the stickers.
Custom sticker printing requires a high-quality inkjet printer, which can cost between $100 and $400. Once you’ve printed the design on your paper and laminated it, you’ll need a cutting machine to make precise cuts. Cutting machines cost $250 to $400.
Outsource to a Custom Sticker company
When starting a sticker business, making the stickers yourself can be expensive and time-consuming. Finding an outsourcing partner who can convert your design ideas into ready-made stickers is best.
Companies like THE/STUDIO allow you to wholesale custom stickers. Simply choose your sticker type, shape, material, and design, upload your artwork, then place your order.
6. Choose where to sell your Stickers
Once you’ve decided on the types and how to create custom stickers, you can decide on the distribution process.
Selling online is the most effective way to reach a wider audience. However, if you already have a brick-and-mortar store, stickers can make a great addition to your product line.
Your website
You can create a site using a dedicated e-commerce platform, such as Shopify or BigCommerce.
E-commerce platforms make it easy to start an online store.
They come with website template designs and offer plug-and-play features.
Just upload your product listings and design your store.
Shopify even offers apps that make life easier, such as adding bulk order discounts, email sign-up buttons, and more. Additionally, when you receive a sale, Shopify alerts you to ship the order to the customer.
Your brick-and-mortar store
Custom stickers can be a great impulse buy for your customers. Keeping them around the register is an eye-catcher for customers looking to check out. They can increase the order value, which boosts your store’s profits.
Many clothing retail stores, toy and entertainment shops, and even art boutiques can add custom stickers to generate additional revenue. We recommend selecting designs that align with the overall theme of your brick-and-mortar store.
💡 Tip: Consider offering business stickers with your logo to strengthen brand recognition. Customers often use them on laptops, water bottles, or notebooks, turning your buyers into walking brand ambassadors.
Online marketplaces
Online marketplaces are the easiest way for beginners to get started on a shoestring budget. You don’t need to spend thousands of dollars on advertising. Etsy alone has 81.9 million active buyers, meaning you can tap into their loyal audience.
All you need to do is optimize your listings with keywords, persuasive product descriptions and titles, and eye-catching designs.
Print-on-demand companies
Companies like Redbubble allow you to upload your design to their list of ready-made products. This method is passive since Redbubble handles your manufacturing and fulfillment. Choose the type of stickers you’d like and begin selling!
There are other POD companies, like Printful, where you must acquire customers through advertising or social media. However, they will print and ship out your stickers.
7. Price your Stickers
Pricing your products is both a science and an art. It’s essential to set sticker prices that ensure a healthy profit margin while staying competitive in the market. A common rule of thumb is to price your stickers at three to four times their production cost.
Let’s break it down, using the example of a sticker produced through THE/STUDIO.
Production will cost you $0.58 per piece.
Domestic shipping within the U.S. adds $0.55 for a standard sticker weighing less than one ounce.
For international orders, shipping increases to $1.10 with a Global Forever Stamp.
This means your total cost to produce and ship ranges from $1.13 to $1.68 per unit.
To maintain a profitable margin, you should charge at least $3.39 for a single sticker ($1.13 x 3).
Selling sticker packs, however, can be even more profitable. Bundling multiple designs not only appeals to customers but also increases your earnings per order. For example:
A five-pack priced at $10 would cost you approximately $3.45 to produce and ship ($0.58 x 5 + $0.55 for shipping).
This results in a $6.55 profit per pack, excluding additional fees like platform or hosting charges.
Even with such deductions, a 50-60% profit margin is impressive. Plus, as you sell larger packs, your profit margin grows, given the minimal shipping cost per unit.
8. Create a marketing plan
Marketing plays a crucial role in growing your sticker business and expanding your customer base. The right approach depends on your budget and where you’re selling.
If you’re using platforms like Redbubble or Etsy, the good news is that you don’t need much promotion to get started. Simply optimize your product listings with high-quality photos, detailed descriptions, and relevant keywords. If you want an extra boost, you can always run ads to increase visibility.
On the other hand, if you’re selling through your own website, like a Shopify store, you’ll need to drive traffic yourself. Two great ways to do this are:
Search engine optimization (SEO): Create helpful guides or blog posts related to stickers to improve your Google rankings.
Ad campaigns: These are perfect for quick results. You can showcase your designs through Facebook carousel ads or other paid promotions.
For even more impact, consider collaborating with influencers. They can introduce your stickers to their audience and help build your brand’s credibility.
Frequently asked questions
Is a Sticker business profitable?
Yes! With low start-up costs and high demand, sticker businesses can achieve profit margins of up to 80%. The market’s growth trajectory makes this an exciting opportunity for entrepreneurs.
How much does it cost to start a Sticker business?
Start-up costs range from $100 to $1,000. By outsourcing production, you can significantly reduce expenses and focus on scaling your business.
What supplies are needed?
Essentials include a printer, vinyl paper, laminates, cutting tools, and packaging supplies. Alternatively, outsourcing simplifies the process and ensures professional results.
Final thoughts
With low start-up costs, high-profit margins, and a growing global market, stickers offer one of the most accessible entry points into the e-commerce industry.
Success comes from pairing creativity with strategy. Validating your designs before production ensures there’s demand, while focusing on quality materials helps your stickers stand out in a competitive market. At the same time, building visibility through optimized marketplace listings, social media engagement, and influencer collaborations will drive traffic and sales.
With the right support, you can simplify production, save time, and scale with confidence. That’s where THE/STUDIO comes in. From holographic finishes to eco-friendly options, you’ll find premium materials and endless customization opportunities to bring your ideas to life.
If you’re ready to take the leap, now is the perfect time to start. With thoughtful planning and reliable partners, your sticker business can grow into a profitable brand that thrives in today’s market. Partner with THE/STUDIO to order custom stickers and start your business today!
