23 Jun 2025

Action Target x THE/STUDIO

1. Connecting with tactical professionals and enthusiasts through high-impact custom patches

Action Target is a leading name in shooting range equipment, tactical training tools, and law enforcement support. With a strong presence in the firearms training industry, they needed more than just a logo—they needed a physical product line that reflected their identity and spoke directly to their core audience.

To do that, they partnered with THE/STUDIO to create a series of embroidered patches that blend function, culture, and branding—perfect for range staff, gear customization, resale, and brand awareness.

2. A versatile patch collection for every use case

THE/STUDIO worked closely with Action Target to design and produce patches for multiple touchpoints, including uniforms, fan engagement, events, and e-commerce.

Branded logo patches for official wear

• The Action Target logo patch, featuring the company’s signature blue-and-black bullseye mark, served as a professional-grade option for uniforms and event gear.
• A silhouette-style patch shaped like a standard training target with AT branding and a web address was produced for high-visibility placements on vests, sleeves, or tactical bags.

Morale patches for range culture

• The skull patch with a centered AT crosshair was designed as a high-impact morale piece, tailored to instructors, veterans, and range teams.
• A comic-inspired “Pew Pew” patch added humor to tactical life—featuring embroidered muzzle flash, speech bubbles, and bold visuals, it appealed to the civilian and enthusiast segment of the brand’s audience.

Shaped novelty patches

• Custom-shaped rifle patches with AT branding were precision-stitched to match the silhouette of tactical rifles. These pieces were produced for collectors and product drops tied to training events or e-commerce campaigns.

Every patch was finished with high-density stitching, clean merrowed or laser-cut edges, and a balance of durability and design—ensuring they held up on gear while looking sharp across different materials.

3. Why Action Target chose THE/STUDIO

For Action Target, quality wasn’t optional. Their audience values precision, consistency, and toughness—so their merchandising partner had to deliver at the same standard.

THE/STUDIO provided:

• Deep customization across shapes, colors, and themes
• Precise execution of detailed logos and textures
• Fast turnaround times to match event schedules and restocks
• A production process that supported both short runs and scaled quantities

This allowed Action Target to turn their brand into something their customers could wear, collect, and engage with—on and off the range.

4. The result: a brand that lives beyond the logo

Each patch created with THE/STUDIO became a badge of identity—whether worn by range officers, gifted to trainees, or purchased by collectors. The line blends professionalism and personality, helping Action Target expand its presence in the everyday gear of its community.

As Action Target continues to lead in training innovation and tactical equipment, THE/STUDIO remains a trusted partner in helping them build brand equity through product design that performs.