14 Aug 2025

Google x THE/STUDIO

1. Celebrating innovation through custom creations

Google’s culture thrives on creativity, connection, and a commitment to excellence. To bring their internal teams, partner programs, and special initiatives to life, Google partnered with THE/STUDIO to design custom merchandise that is as bold and distinctive as the brand itself. Every project was guided by a shared vision to create items that would not only showcase the Google identity but also spark pride, strengthen team spirit, and leave a lasting impression.

2. Building branded moments

Across Google’s global community, small details make a big impact. Whether it is a gift for a milestone event or a visual marker of team identity, the right custom product can turn a moment into a memory. THE/STUDIO worked closely with Google’s design and brand teams to produce a collection that blended function, artistry, and precision.

• Custom Keychains – A gear shaped soft enamel design featuring Google’s signature colors and logo integration. This collectible piece doubles as a practical accessory and a subtle nod to innovation and problem solving, fitting seamlessly into everyday life while symbolizing the strength of the community.
• Commemorative Coins – Crafted with a satin silver finish, these coins celebrate the “EXOS at Google 2025” initiative. One side features a vibrant multicolor logo, while the reverse bears the motivational message “MEET THE MOMENT.” Presented in custom velvet boxes, they carry both the weight and the prestige of achievement.
• Embroidered Patches – The instantly recognizable Google Cloud logo in red, yellow, green, and blue, along with the minimalist blue and white profile icon, both brought to life with crisp embroidery. These patches are perfect for apparel and team gear, serving as visual touchpoints for brand identity and pride.

3. Craftsmanship that connects

Each product was more than just a branded item. The coins became markers of accomplishment, awarded to celebrate milestones. The patches unified teams across different locations, reinforcing a shared mission and culture. The keychains were a daily reminder of belonging, subtly reinforcing the connection between individual contribution and the broader vision of the company. By working hand in hand with THE/STUDIO, Google ensured that every detail, from the texture of the embroidery to the weight of the metal, met the highest standards.

4. Lasting partnership

This collaboration is part of an ongoing relationship built on trust, creativity, and mutual respect. Over multiple projects, THE/STUDIO has consistently delivered products that embody the essence of Google’s brand and serve a purpose beyond aesthetics. Whether for internal programs, recognition events, or external partner initiatives, these creations demonstrate how thoughtful design and expert manufacturing can elevate a brand’s presence and impact.