20 Aug 2025

Netflix x THE/STUDIO

1. A growing creative partnership

Our collaboration with Netflix has evolved into a long-term relationship built on trust, creativity, and precision manufacturing. From the earliest projects, the focus has been on translating the brand’s iconic visual identity into physical products that feel as impactful in hand as they do on screen. Over the years, we have worked closely with Netflix’s teams to produce a diverse range of high-quality branded merchandise, each project reinforcing the consistency and strength of their instantly recognizable red and black palette.

2. From concept to collection

The relationship began with embroidered patches, starting with the classic rectangular Netflix logo in red and white. As the partnership grew, so did the creative scope, introducing playful designs like a laptop patch with the Netflix name across the screen and the witty “Netflix and Lime” variation. We also developed minimalist black patches with bold red lettering, each made with the same attention to embroidery density and edge finishing. The collaboration expanded into premium enamel pins, such as the sleek gold “N” pin for subtle branding and a distinctive pig illustration paired with the Netflix wordmark. Alongside these accessories, we have produced soft goods that showcase the brand in wearable form, including black socks with red accents, a black crewneck with an embroidered patch, and a a gold “N” enamel pin.

3. Consistent quality and brand integrity

Across every product, our focus has remained on upholding Netflix’s brand guidelines while exploring fresh ways to engage audiences. Whether the goal is a bold statement piece or a refined accessory, the manufacturing process emphasizes precision stitching, premium materials, and color accuracy. This attention to detail ensures that every item, from an embroidered patch to a custom sock, meets the same high standards that Netflix maintains in all areas of its brand presence.

4. Strengthening brand presence through merchandise

The breadth of products created through this partnership reflects Netflix’s ability to connect with both internal teams and global audiences. Some items are designed for exclusive internal events or as team gifts, while others serve as fan collectibles and promotional pieces. By continuing to experiment with form, texture, and presentation, Netflix and THE/STUDIO have built a merchandise portfolio that goes beyond simple branding. It creates a tangible, lasting connection to the entertainment experiences that define the company.